B2B Lead Generation Articles

• 2008 State of the Marketer Survey Released
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Last month, Eloqua released our 2008 "State of the Marketer" survey to uncover marketers' views of the industry today and take the temperature of our fellow marketers. We spoke to nearly 200 U.S. marketers at companies ranging in size from...
  more »
  

• What is RSS?
  The Innovative Marketer | Nov 21, 2010 | Permalink
  RSS (really simple syndication OR remote site syndication) is a technology for distributing your content in a way that makes it easier for your customers to get the messages they want from you. Note: I said "that they want." Not...
  more »
  

• Question #12: Best Social Media PR Companies
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Margaret asked: Who are the PR companies that are the best for social media? I'll throw this out to the community to answer. Honestly, I haven't worked with a company that has it completely dialed in yet. I saw a...
  more »
  

• Social media - Great channel, but what do you measure?
  The Innovative Marketer | Nov 21, 2010 | Permalink
  I'm speaking on a webinar with David Meerman Scott today. David is author of The New Rules of Marketing and PR, a fantastic book on how to use new media to better engage with your customers. For my piece, I'm...
  more »
  

• Question #11: Multilingual Search in Global Media
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Juan asked: If the Internet is a GLOBAL MEDIA (social, business, for/not profit, etc.), why is very limited with resources for MULTILINGUAL SEARCH? Not sure what you were looking for here, Juan. Are you talking about the local search engines...
  more »
  

• Podcast #24 - Interview with Robert Cialdini, expert on persuasion
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Dr. Robert Cialdini will change the way you communicate forever. His research, books and talks (he'll be keynoting at the Eloqua International User Conference next month), have been read and attended by hundreds of thousands. He consults for Fortune 100...
  more »
  

• Q&A from the B2B Magazine Social Media Webinar with David Meerman Scott
  The Innovative Marketer | Nov 21, 2010 | Permalink
  David Meerman Scott and I went over time on our B2B Magazine Webinar on social media and agreed that we'd handle Q&A on this blog (and perhaps over on David's as well). I consolidated some of the 50+ questions we...
  more »
  

• Question #1: Old-time Thinking of Print vs. Online
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Stephanie writes: Hi You hit it right on: Must Unlearn what you Learned. My struggle is old time thinking. 'How come we aren't in print magazine and our competitor is.' How do you convience old time thinking of Print versus...
  more »
  

• Liveblogging at the Eloqua Experience Conference
  The Innovative Marketer | Nov 21, 2010 | Permalink
  In a room filled with 600 marketers from companies large and small. Last night at the welcome reception, I met one-person marketing departments and reps from some of the largest multi-national corporations in the world for both service and products...
  more »
  

• 10 Great Marketing Podcasts you Should Not Miss
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Before doing some spring gardening this weekend, I loaded up the ol' iPod with a bunch of recent marketing-related Podcasts. Podcasts, you recall, were the world-changing, paradigm-shifting phenomena of four years ago, kind of like Twitter is today. My day...
  more »
  

• Trendsurfing on That Marketing Show
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Spoke with Rodger Roeser of That Marketing Show recently about Web 2.0 marketing tactics, measurement and Digital Body Language. The show's online now. Check it out here.
  more »
  

• What is lead nurturing?
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Salesforce.com’s big Dreamforce conference is over. The keynotes have been distilled down to talking points for the media. The hangovers from the after parties have been dealt with. The Black Crowes have flown away, the hangovers from the after parties...
  more »
  

• What's your big idea?
  The Innovative Marketer | Nov 21, 2010 | Permalink
  I was having dinner with a super smart marketer a few weeks ago, and I asked him what his big idea was for 2010. And this bright guy articulated a strategy of media dominance, of placing his brand everywhere that...
  more »
  

• Everybody talks about measuring social media, but nobody is doing anything ab...
  The Innovative Marketer | Nov 21, 2010 | Permalink
  I'm at the CMO Club conference in San Francisco this week, and while the audience of 80 texted "Doing more with less" as the number one issue facing marketers in 2010, the real buzz around the show seems to be ROI of social media. Blake Cahill had a post over on VisInsights on the value of social media for B2B companies (he's doing a webcast with Sirius Decisions' Jonathan Block) and one of his lines stopped me:
  more »
  

• A primer on Social Media ROI
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard.
  more »
  

Lead Generation Topics