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B2B Lead Generation Articles on 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
- 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
  Hubspot | Nov 19, 2010 | Permalink
  At HubSpot, I spend a lot of time speaking with CEOs and owners of manufacturing about integrating inbound marketing into their businesses. During these conversations, I often get the same response: “Our customers are just not online.” I get it. Really I do. Having spent many years in the manufacturing industry I understand. Often manufacturing and Industrial companies make or design something that they can only sell to a set group of businesses. Perhaps they have to be an “approved” supplier and think they are on all necessary approval lists. They know exactly who their target market is, and they know and watch every move their competition makes. As a marketer, you know there are quality leads on the internet, how can you enlighten your CEO to make the important change to Inbound Marke...
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B2B Lead Generation Articles on 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO