B2B Lead Generation Articles on B2B Marketing Automation: Here’s My Definition

• B2B Marketing Automation: Here’s My Definition
  Sales Lead Insights | Jun 23, 2010 | Permalink
  How's this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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