B2B Lead Generation Articles on B2B lead generation

• Effective Lead Management: converting more leads into sales
  B2B Lead Generation Blog / Brian Carroll | Jul 30, 2010 | Permalink
  We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.� In case you missed the live presentation, there are still two ways you can...
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• LinkedIn B2B Lead Generation Roundtable Group Turns One
  B2B Lead Generation Blog / Brian Carroll | Jul 30, 2010 | Permalink
  Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead...
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• Bad Advice on B2B Lead Generation
  Ask Justin Hitt | Feb 14, 2010 | Permalink
  My newsreader brought to my attention B2B lead generation advice from a popular publication, an expert proclaiming that cold calls followed up by email works. It seemed simple enough until he missed one critical point.
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• Top 5 Takeaways From the Marketing Sherpa B2B Lead Generation Summit
  Demandbase | Nov 18, 2009 | Permalink
  Social Media: While the topic still fills a room, it's a lot easier to find seats at the back than it was at this time last year. There does seem to be a growing backlash as there has been a shortage of fresh content out there for a while. As a matter of fact, we got a bump in traffic in the exhibit hall during the social media sessions with visitors citing "burnout" on the topic. And the top questions about of social network marketing still focus on ROI. Social media does tie in very nicely with the concept of "buying personas" though, as when you create the buying persona you should definitely...
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• BtoB Online Goes Interactive with the Lead Generation Guide 2008
  Accelerating IT Sales | Jun 10, 2009 | Permalink
  The recently released the BtoB Online Lead Generation Guide 2008 provides a comprehensive overview of the B2B lead generation industry's recent innovations and upcoming trends, and is published in an interactive format that puts their own suggestions regarding content usage into action. The interactive guide has a range of features that allow users to search, bookmark, customize, and generally manipulate their experience with the content within. To explain all of the features, the guide contains a narrated tutorial that points out and explains each of the features available. The fact that BtoB Online published the guide as more an interactive tool than as a document is interesting, and could signify a change in how content is distributed online. In the past, most similar publication...
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