B2B Lead Generation Articles on Does Cold Calling Really Pay Off?

• Does Cold Calling Really Pay Off?
  Pacifica Group | Oct 01, 2010 | Permalink
  One of the fond memories I have of my HP days is when very high level executives would roll up their sleeves and play “individual contributor� just to stay grounded in the business. Rich Sevcik, GM of HP’s “mini-computer� division (the HP 3000 competed against the DEC VAX and AS/400) was one such executive. I was a product manager fresh out of Wharton with new MBA, and found myself getting lots of attention as I was responsible for pricing some of the new systems. Rich would drop by my cubicle and look over my shoulders wondering how the pricing model worked and how sensitive pricing was to assumptions. Bernard Guidon, his counterpart for the HP 9000 UNIX platform was legendary for his management by walking around and lighting off fires at the individual contributor level....
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