B2B Lead Generation Articles on Get More Out of PPC with Targeted Landing Pages & Lead Nurturing

• Get More Out of PPC with Targeted Landing Pages & Lead Nurturing
  Hubspot | Nov 15, 2010 | Permalink
  If getting more 'clicks' out of your PPC campaign is the primary goal of your online ads, now is the time to re-evaluate not only your metrics but some of the tactics you can implement to get a better return on that investment.  While inbound marketing emphasizes organic traffic, there are reasons to use PPC as a complement to your inbound efforts. HubSpot customer, Huthwaite, an international sales training company, decreased their cost per PPC lead from $400 to $10 by focusing on quality conversions instead of click volume.  Here are some of the most important things they did that you should consider today: Bidding on a small number of keywords limits your ability to rank on them - so go broad and target 1000 keywords not 100
  Using a sole Ad Group limits you to just...
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