B2B Lead Generation Articles on Getting Started with Postcards or Letters

• Getting Started with Postcards or Letters
  Ask Justin Hitt | Feb 12, 2010 | Permalink
  I'd like to supplement sales peoples efforts with lead generating direct mail. Are postcards (vs letters) okay for getting response? -- Thomas Jones Many like postcards because they seem to have a lower cost to produce and send. Others swear by letters as the only way to draw in B2B leads. Here's my take ...
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