B2B Lead Generation Articles on How to define a lead generation campaign

• How to define a lead generation campaign
  B2B Rainmaker / Jim Logan | Nov 02, 2010 | Permalink
  When is a lead not a lead? There’s a number of different ways to answer that question. That’s the point. A lead isn’t a lead when the people consuming the lead (sales) don’t agree with the definition of the people creating the lead (marketing).  What results is frustration and lack of respect from both sides [...]
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