B2B Lead Generation Articles on Increasing Direct Mail Response Rates

• Increasing Direct Mail Response Rates
  Ask Justin Hitt | Feb 20, 2010 | Permalink
  I started sending out the following letter (attached.) I have been getting about a 1/2 percent response. Anyone have any suggestions on increasing my response rate? Perhaps the best advice anyone can give you it to tweak and test one thing at a time until you know what works. Only through testing will you know what works. But, don't make this common mistakes ...
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