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B2B Lead Generation Articles on Lead generation metrics should emphasize opportunities not just leads
- Lead generation metrics should emphasize opportunities not just leads
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective." Read ClickInsights: What ROI metric...
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