Lead Generation Insight
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B2B Lead Generation Articles on New Charts: Bloggers and Blog Readers on the Rise
- New Charts: Bloggers and Blog Readers on the Rise
Hubspot | Nov 16, 2010 | Permalink
In “Technorati State of the Blogosphere 2009,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. An internet-connected world has expanded the marketplace of ideas available to any individual anywhere.”
In the early days of the medium, a blog was the only available outlet for people or companies that wanted to establish a feedback loop with their target audiences. Today, blogging is one of a variety of options businesses use to communicate with customers, including social networking, microblogging, photo- and video-sharing, and customer reviews.
At the same time, the growing use of blogging by m...
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