B2B Lead Generation Articles on Salesforce 101: a cautionary tale on successfully implementing a CRM

• Salesforce 101: a cautionary tale on successfully implementing a CRM
  Inside Sales Tips Blog | Sep 09, 2010 | Permalink
  Salesforce.com is a CRM database tool that's become the standard for many companies' inside sales teams, and I've seen it used many times when I coach team members during my inside sales training courses. It's powerful, but like most robust tools, it needs to be tweaked for the characteristics of the team using it, based on use cases. Generally, I encourage my clients to either have a dedicated Saleforce.com expert on staff, or utilize a consultant to assist in making the best use of the CRM. One of my blog correspondents is going nuts over how her company has implemented Salesforce, and she's made a very cogent, if impassioned, statement about how it's not working as well as it should at her company.  What triggered her correspondence to me was the ongoing discussion on the blog based ...
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