B2B Lead Generation Articles on Sending an Email Is NOT Nurturing

• Sending an Email Is NOT Nurturing
  Marketing Interactions | Oct 26, 2010 | Permalink
  I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? #b2bsummit Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving. Lead nurturing is based upon content...
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