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B2B Lead Generation Articles on The Role of Social Media in B2B Marketing
- The Role of Social Media in B2B Marketing
Accelerating IT Sales | Jun 10, 2009 | Permalink
For those of us who keep an eye on trends in social media, it seems as if EVERYONE is jumping on the social media bandwagon. From Barack Obama and John McCain's use of the technologies in their campaigns, to major IT companies like IBM and SAP's social efforts, one might easily get the impression that social media is everywhere. Social media isn't really everywhere - only 35% of B2B marketers participating in a Forrester Research teleconference currently use social media in their marketing efforts. With so few statistics available to those looking to learn more about social media's effectiveness, and no real way to test social media without investing time and money on pilot programs, B2B firms have little motivation to change how they do business and embrace potentially risky marketing...
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 vis RSS feeds. </p>
<p>4. Create a presence on social networking sites and invite your users to add you to their networks.</p>
<p>5. Incorporate multimedia content (such as videos and podcasts) into your marketing efforts. </p>
<p>If you want to learn more about how companies are implementing social media into their marketing campaigns check out this <a href='http://www.socialcomputingmagazine.com/'>Social Computing Magazine</a> article, <a href='http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603'>130 Social Media Marketing Examples from Major Brands</a>. You can also find useful information on social media marketing in <a href='http://www.seomoz.org/'>SEOmoz's</a> article <a href='http://www.seomoz.org/article/social-media-marketing-tactics'>Social Media Marketing Tactics</a>, or in <a href='http://www.marketingpilgrim.com/'>Marketing Pilgrim's</a> <a href='http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html'>Social Media Marketing Beginner's Guide</a>. </p><img src='http://feeds2.feedburner.com/~r/AcceleratingItSales/~4/Ifr7EpTaIdo' height='1' width='1'/>)
