B2B Lead Generation Articles on The first thing to do when creating a lead generation program

• The first thing to do when creating a lead generation program
  B2B Rainmaker / Jim Logan | Oct 29, 2010 | Permalink
  When is a lead not a lead? There’s a number of different ways to answer that question. That’s the point. A lead isn’t a lead when the people consuming the lead (sales) don’t agree with the definition of the people creating the lead (marketing).  What results is frustration and lack of respect from both sides [...]
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