Lead Generation Insight

ReadyContacts on LinkedIn

  • B2B Lead Generation Articles on b2b marketing

           
    • Mobile Codes and B2B
      B2B Marketing Confidential | Jul 30, 2010 | Permalink
      Over the past decade, I’ve been involved with many projects to “de-tangle� digital marketing for big companies. Big companies want to know what’s out there in the digital landscape, and how it all fits together. Most importantly, they want to know why the latest trend is important to them. Take Twitter, for example. Is it a real, honest-to-goodness life changer that will be used addictively by a whole generation of digital influentials? Or, will it be the Segway scooter of web 2.0, a tool in search of a solution, that enjoys a surge of activity followed by a slow decline into boredom and malaise? I won’t comment on Twitter (at least not for now), but I will mention a truly cool tool that could be very, very important for B2B marketers.QR codes were invented in Japan in 1994 an...
      more »
    • Scott Cross (Office Depot) Talks Efficient Customer Response, Customer-Centri...
      B2B Marketing Confidential | Jul 30, 2010 | Permalink
      I recently interviewed Scott Cross for an upcoming issue of MarketBridge's client email newsletter (Minds Over Markets). Scott is Director of Strategic Campaigns at Office Depot. Scott's a super smart guy who's tried a lot of innovative things and has a firm grasp on the big picture of B2B Marketing.---------------------------------------------------AH: Talk a little about how customer data is being used to bring together vendors, manufacturers, retailers and distributors in a more customer focused strategy, and where that’s headed from a B2B perspective.

SC: The manufacturers don’t really understand who is making the decisions and what information is available within the network of their distributors and retailers. A lot of them aren’t set up to understand the information,...
      more »
    • How Online Innovation is Changing How We Communicate
      B2B Sales & Marketing Knowledge Sharing | Jul 30, 2010 | Permalink
      I was on a flight last week and picked up the new August edition of USAir’s in-flight magazine. What struck me about this edition was that it listed four bloggers as contributors. Visiting their website I later learned that over a dozen bloggers were listed as regular contributors with various interests, from food to education and medicine…not just travel, as you would expect.On the return flight, I found a copy of the latest edition of GQ in the back of the seat. Flipping through it I noticed a section that featured an IM string among 5 individuals, riffing on subjects ranging from the latest movie release to music on their iPods. It read like a stream of consciousness written by someone with ADD, but I will say it did convey a tremendous amont of information in a pretty interestin...
      more »
    • Email Autoresponders 2.0 in B2B Marketing
      Anything Goes Marketing | Jul 30, 2010 | Permalink
      Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post "Friday Quick Tip: Re-Visit Your Autoresponders". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Heather has some good tips to ensure that your information and call to action(s) is up to date. At times, marketers set these up and then forget about them. In this post, I want to highlig...
      more »
    • Most important B2B Marketing Metrics For CEOs
      B2B Lead Generation Blog / Brian Carroll | Jul 30, 2010 | Permalink
      Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs...
      more »
    • 10 Tips for Using Twitter And Email Marketing for B2B
      Anything Goes Marketing | Jul 29, 2010 | Permalink
      I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening)

      10 Tips for Using Twitter And Email Marketing for B2B

      1. Add a link to your company's Twitter account to all mass email communications. Consider adding a link in the email footer to items such as your event invitations or email newsletters. This tip is especially important for any resource or newsletter autoresponder subscription emails. I'v...
      more »
    • Top 10 Triggered B2B Email Marketing Campaigns
      Anything Goes Marketing | Jul 29, 2010 | Permalink
      One of the themes for marketers in 2009 is “doing more with less�. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less� is automating your email marketing campaigns. While many may label this as “lead nurturing�, it goes well beyond lead nurturing. It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail ...
      more »
    • B2B Marketing needs to Curate a Vibrant Community
      Buzz Marketing for Technology | Jul 28, 2010 | Permalink
      If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain … We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. [...] Related posts:
        B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to... Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research... An Interview with Sean Geehan, CEO and Founder Geehan Group I met Sean at a recent ITSMA Marketing Leadership forum....
      Related posts brought to you by Yet Another Related Posts Plugin.
      more »
    • Top 5 Inbound Marketing Articles to Start the Week: Linkbait Techniques
      Hubspot | Jul 26, 2010 | Permalink
      Linkbaiting often gets a bad rap, yet creating great content that generates inbound links is hardly a questionable technique. Agreed? Our top inbound marketing article of the past week challenges the stereotype that linkbaiting is controversial and offers several great tips for creating link-worthy content.

      1. 15 Linkbait Techniques for SEO and Social Media 

      Author: Chris Lake on the Econsultancy Blog  The reason linkbaiting has become such a frowned-upon term is because some techniques used for linkbaiting include intentionally exaggerating opinion. Still, Chris points out that linkbaiting can be done honestly -- simply by creating quality content. He also emphasizes that, because of social media, creating linkbait content can not only drive inbound links but also retweets on ...
      more »
    • Responsible for B2B marketing or lead generation? Be my guest at B2B Universi...
      Sales Lead Insights | Jul 01, 2010 | Permalink
      Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th. This all-new-for-2010 session is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
      more »
    • What B2B marketing automation is all about, and why you should care: Executi...
      Sales Lead Insights | Jun 28, 2010 | Permalink
      Interested in learning more about marketing automation and how it may benefit your company? You won’t want to miss this complimentary, 90-minute breakfast briefing in Waltham, MA, tomorrow (6/29/2010), from 8:30-10:30am. It is designed specifically for senior executives at mid-sized or large companies, or at a fast-growing, venture-funded, small companies, that sell products or services to other companies. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
      more »
    • B2B Marketing Automation: Here’s My Definition
      Sales Lead Insights | Jun 23, 2010 | Permalink
      How's this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
      more »

    << PREV 1 2 3 NEXT >>
  • Free trial
    Get started with our Free Trial program.
    • Name:
    • Email address:
    • Company:
    • Phone number:
    • Description:
    •  
    •  
    •  

    Lead Generation Topics