B2B Lead Generation Articles on b2b marketing

• Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:0...
  Sales Lead Insights | Jun 09, 2010 | Permalink
  Join us for a conversation with Gord Hotchkiss (author of The BuyerSphere Project) and B2B marketing and sales lead expert, Mac McIntosh, on the current realities of B2B demand generation. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• New Evidence Shows the Rules for B2B Marketing are Changing
  My Educated Guess / TechTarget | May 19, 2010 | Permalink
  A new report reveals helpful insights on how the B2B marketing landscape is changing and how marketers should respond to better meet customer needs. The data supports much of the research TechTarget has done over the past several years, and is a good reminder to all B2B marketers that your customers are in the driver’s [...]
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• B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
  Sales Lead Insights | Apr 21, 2010 | Permalink
  B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• The real beginning of the end for trade pubs?
  B2Blog | Apr 19, 2010 | Permalink
  Whammo: Reed Business Information’s Shocking News (Russ Green @ godfrey.com) “Friday’s news that Reed Business Information is closing many of its US trade publications and web sites – without warning – is truly shocking to B2B marketing professionals who have relied on these vehicles to reach technical audiences.” Wholy crap! (Read the news & list from the RBI site.) [...]
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• DataSalad: "Fresh B2B Marketing Data"
  Build A Sales Machine | Mar 02, 2010 | Permalink
  Last year, Brian Mackley of Tech Advocacy and I started a business called DataSalad, to offer marketing lists based around the user and customer lists of vendors (such as lists of salesforce.com or NetSuite customers).We created DataSalad because we were sick of all the "junky" lists and data sources out there. DataSalad creates databases of contacts and companies through primary data-gathering and research, and guarantees them. Like organic food, which costs a little more but is worth it, we build quality lists, not quantity lists, that deliver more bang for your buck.So many companies now want to sell add-ons to platforms (again, like salesforce.com or NetSuite), but can't find decent customer lists. DataSalad helps solve that issue: want a list of salesforce.com customers? ...
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• Marketo's Definitive Guide to Lead Nurturing
  Build A Sales Machine | Mar 02, 2010 | Permalink
  (Want expert help - based off of salesforce.com's $1 billion best practices - in building your B2B Sales Machine? See Build Your Sales Machine)I'm a big fan of Marketo, mostly because of the people there like Jon Miller, Kelly Abner and now Maria Pergolino. Marketo's application and the team's knowledge and practical experience around demand generation and lead nurturing is A+!So when they shared their new "Definitive Guide to Lead Nurturing" with me, I knew it'd be something worth sharing with you, dear readers :) Below is an excerpt from their post about it, and get the full post and guide here.And now...Marketo's Definitive Guide To Lead NurturingInformative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought le...
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• Tips and tricks when launching international lead generation campaigns
  My Educated Guess / TechTarget | Jan 04, 2010 | Permalink
  For any business, globalization and international growth is more feasible than ever before. But with this great revenue opportunity comes challenges in generating sales leads. Subsequently, TechTarget, with the assistance of our partners and clients, has developed a set of best practices to create and launch international b2b marketing campaigns. Here’s a sneak peak… Evaluate a market’s “maturity” before [...]
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• B2B Marketing Content From Dreamforce
  Demandbase | Dec 12, 2009 | Permalink
  A friend alerted me to the fact that all of the breakout sessions from Salesforce.com's Dreamforce event are now up for viewing on Youtube. Haven't heard much about through "official" SFDC channels, so thought I would share.
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• Why Unify B2B Marketing? Poe Knows
  Illuminating the Furture | Oct 27, 2009 | Permalink
  One interesting thing about marketing is its capacity for wide pendulum swings. Sometimes, it's the right-brain creatives, those who help us re-imagine the world, who hold the power. Other times, it's the left-brain analytical types, those who claim they can...
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• The Role of Social Media in B2B Marketing
  Accelerating IT Sales | Jun 10, 2009 | Permalink
  For those of us who keep an eye on trends in social media, it seems as if EVERYONE is jumping on the social media bandwagon. From Barack Obama and John McCain's use of the technologies in their campaigns, to major IT companies like IBM and SAP's social efforts, one might easily get the impression that social media is everywhere. Social media isn't really everywhere - only 35% of B2B marketers participating in a Forrester Research teleconference currently use social media in their marketing efforts. With so few statistics available to those looking to learn more about social media's effectiveness, and no real way to test social media without investing time and money on pilot programs, B2B firms have little motivation to change how they do business and embrace potentially risky marketing...
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• How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee C...
  ReadyContacts | Jun 10, 2009 | Permalink
  Our interview series on “How Good Data Turbo Charges Lead Generation” is turning out more exciting with each passing weak and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book E-Marketing Strategies for [...]
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