B2B Lead Generation Articles on email marketing

• How to Prevent List Attrition yet Drive Event Attendance
  Anything Goes Marketing | Jul 30, 2010 | Permalink
  This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked:How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame? This is a timely question as I was just reviewing a similar situation last week. While you can answer the question by saying "use a system that restricts how many emails you se...
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• Email Autoresponders 2.0 in B2B Marketing
  Anything Goes Marketing | Jul 30, 2010 | Permalink
  Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post "Friday Quick Tip: Re-Visit Your Autoresponders". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Heather has some good tips to ensure that your information and call to action(s) is up to date. At times, marketers set these up and then forget about them. In this post, I want to highlig...
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• Wake up and Send More Email
  Anything Goes Marketing | Jul 30, 2010 | Permalink
  Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. This fear stems from a number of different sources and I typically hear the following: We don’t have anything good to send to our database We don’t have any time-sensitive events that we need to promote We’re sending too many emails already We need to cleanse our database first before executing campaigns Don’t get me wrong, I’m not saying that you...
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• Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
  Hubspot | Jul 30, 2010 | Permalink
  With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media.  In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK.   Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated.  In fact, social media can help to enhance your email marketing efforts. Luckily, it looks as though marketers are starting to figure this out. As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns.  In addition, email marketing and social media marketing solution provider, StrongMail...
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• 10 Tips for Using Twitter And Email Marketing for B2B
  Anything Goes Marketing | Jul 29, 2010 | Permalink
  I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening)

  10 Tips for Using Twitter And Email Marketing for B2B

  1. Add a link to your company's Twitter account to all mass email communications. Consider adding a link in the email footer to items such as your event invitations or email newsletters. This tip is especially important for any resource or newsletter autoresponder subscription emails. I'v...
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• Social Media Success Stories
  Anything Goes Marketing | Jul 29, 2010 | Permalink
  I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time.

  LinkedIn: Starting an Alumni Group

  When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. I decided to create an ITI alumni group to pool together these...
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• Top 10 Triggered B2B Email Marketing Campaigns
  Anything Goes Marketing | Jul 29, 2010 | Permalink
  One of the themes for marketers in 2009 is “doing more with less�. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less� is automating your email marketing campaigns. While many may label this as “lead nurturing�, it goes well beyond lead nurturing. It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail ...
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• Tips on Using Twitter to Boost Your Marketing Efforts
  Anything Goes Marketing | Jul 29, 2010 | Permalink
  Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. Many of these may not be worth it to you and your company but they’re good to keep in mind.I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. I was inspired by those bright people over at Radian6 who showed me some of the untapped pot...
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• Email Marketing Best Practices from MarketingProfs Digital Marketing World
  Marketo | Jul 14, 2010 | Permalink
  Summaries of presentaions from MarketingProfs Virtual event, where email marketing is highlighted. Topics range from email segmentation to social media and lead scoring.
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• Email Marketing Best Practices from MarketingProfs Virtual Event
  Marketo | Jul 13, 2010 | Permalink
  Summaries of presentaions from MarketingProfs Virtual event, where email marketing is highlighted. Topics range from email segmentation to social media and lead scoring.
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• Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
  Marketo | Jul 08, 2010 | Permalink
  B2B email marketing thought leadership from email marketing expert, Stephanie Miller.
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• Reasons for not regularly opening email marketing messages
  BeRelevant: Email Marketing Best Practices | Jun 11, 2010 | Permalink
  
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• Are you investing enough in Sales Research?
  ReadyContacts | Jun 02, 2010 | Permalink
  B2B demand generation is getting tougher than ever before. Mass marketing is dead. Direct marketing is ignored. Email marketing has turned into a spray and pray tactic. But sales quotes have remained the same and are growing. In this situation, its imperative for every marketer to think outside the box – I know everyone says [...]
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• Webinar: Powering Email with Social Media: Grow Your List & Generate Leads
  BeRelevant: Email Marketing Best Practices | Apr 21, 2010 | Permalink
  In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here: This webinar is part of an online email marketing...
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• Webinar: Powering Email with Social Media: Grow Your List & Generate Leads
  BeRelevant: Email Marketing Best Practices | Apr 20, 2010 | Permalink
  In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here: This webinar is part of an online email marketing...
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