B2B Lead Generation Articles on lead nurturing

• What is lead nurturing?
  The Innovative Marketer | Nov 21, 2010 | Permalink
  Salesforce.com’s big Dreamforce conference is over. The keynotes have been distilled down to talking points for the media. The hangovers from the after parties have been dealt with. The Black Crowes have flown away, the hangovers from the after parties...
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• Mapping Content to the Sales Funnel AND Buyer types
  Buzz Marketing for Technology | Nov 21, 2010 | Permalink
  You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is [...] Related posts:
  Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of... Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think... B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book...
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• How To Build a Lead Nurturing Culture Part I
  Anything Goes Marketing | Nov 21, 2010 | Permalink
  Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. I’m getting much better at this juggling act and on some of those nights when he stays up I’ve been able to generate some blog post ideas – I just didn’t have the two hands needed to type until now. :) So here we are. My biggest inspiration
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• How to Design Lead Nurturing Programs that Drive Sales webinar with Ardath Albee
  B2B Lead Generation Blog / Brian Carroll | Nov 21, 2010 | Permalink
  You’ve probably seen a lot of discussions regarding lead nurturing lately. People want to know: How can I create enough content with my organization’s limited resources? How can we develop a nurturing program that actually builds our pipeline? What measurements...
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• Lead Generation Check list – Part 8: Lead nurturing for lead development
  B2B Lead Generation Blog / Brian Carroll | Nov 21, 2010 | Permalink
  To help you start the New Year, I’d like to wrap up my Lead Generation Checklist Series with the secret to successful lead generation – and, for that matter, marketing in today’s B2B space: lead nurturing. At it's core, B2B...
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• Lead re-engagement is lead nurturing to rejuvenate old leads
  B2B Lead Generation Blog / Brian Carroll | Nov 21, 2010 | Permalink
  The January sales push well on it's way and most B2B marketers I know are looking more ways to generate leads faster. But here's a question to ponder... Do you have a process have a process for handing leads (from...
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• 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
  Hubspot | Nov 19, 2010 | Permalink
  At HubSpot, I spend a lot of time speaking with CEOs and owners of manufacturing about integrating inbound marketing into their businesses. During these conversations, I often get the same response: “Our customers are just not online.” I get it. Really I do. Having spent many years in the manufacturing industry I understand. Often manufacturing and Industrial companies make or design something that they can only sell to a set group of businesses. Perhaps they have to be an “approved” supplier and think they are on all necessary approval lists. They know exactly who their target market is, and they know and watch every move their competition makes. As a marketer, you know there are quality leads on the internet, how can you enlighten your CEO to make the important change to Inbound Marke...
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• Could AT&T kill the iPhone Brand?
  Buzz Marketing for Technology | Nov 16, 2010 | Permalink
  According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
  Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Will Facebook replace your B2B Marketing email system? I want to roll the clock back a few weeks... Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think...
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• Facebook’s Like Button adds Life to your Content
  Buzz Marketing for Technology | Nov 16, 2010 | Permalink
  Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins [...] Related posts:
  Facebook can’t be stopped and here’s why! I am just putting the finishing touches on the 2nd... Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think... Will Facebook replace your B2B Marketing email system? I want to roll the clock back a few weeks...
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• 4 Action Items For Email Marketers From Facebook’s New Messaging System
  Hubspot | Nov 16, 2010 | Permalink
  Today the rumors that Facebook is going to offer a new messaging system turned into reality. Yes, the social networking giant is going to provide the option of @Facebook.com email addresses, but this is only one part of the company’s announcement. Facebook’s new messaging system is not about email; instead it revolves around the idea of unifying and prioritizing messages. Facebook announced that users send more than 4 billion messages per day on the platform. In order to streamline these communication processes, Facebook's messaging system will merge in one place different networking channels: chat, email, text message, Facebook message and mobile push notifications.  Additionally, Facebook announced that they were intentionally going to drop threaded messages and instead organize messa...
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• Get More Out of PPC with Targeted Landing Pages & Lead Nurturing
  Hubspot | Nov 15, 2010 | Permalink
  If getting more 'clicks' out of your PPC campaign is the primary goal of your online ads, now is the time to re-evaluate not only your metrics but some of the tactics you can implement to get a better return on that investment.  While inbound marketing emphasizes organic traffic, there are reasons to use PPC as a complement to your inbound efforts. HubSpot customer, Huthwaite, an international sales training company, decreased their cost per PPC lead from $400 to $10 by focusing on quality conversions instead of click volume.  Here are some of the most important things they did that you should consider today: Bidding on a small number of keywords limits your ability to rank on them - so go broad and target 1000 keywords not 100
  Using a sole Ad Group limits you to just...
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• Optimizing Trial Conversion Rates With Lead Nurturing
  Marketo | Nov 03, 2010 | Permalink
  Jep Castelein of Lead Sloth explains how to optimize trial conversion rates using lead nurturing.
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• Top 10 Tips for Lead Nurturing Success
  Marketo | Oct 28, 2010 | Permalink
  Top 10 Tips for Lead Nurturing Success, a Spear Group white paper.
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• Sending an Email Is NOT Nurturing
  Marketing Interactions | Oct 26, 2010 | Permalink
  I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? #b2bsummit Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving. Lead nurturing is based upon content...
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• Is Lead Nurturing Possible Without Lots of Content?
  Marketo | Oct 26, 2010 | Permalink
  Can you be successful in creating lead nurturing campaigns without lots of content marketing? Yes! This post will discuss 3 possible ways.
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