B2B Lead Generation Articles on marketing analytics

• How to Get More Leads From Existing Content
  Hubspot | Nov 15, 2010 | Permalink
  In an inbound marketing culture where there is a strong emphasis on the regular creation of fresh, original content, it's easy to overlook the potential of evergreen content. Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it. Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content.

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  When we talk about evergreen content, ...
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• Increasing the Value of Marketing Operations with Predictive Analytics
  Marketing Operations Partners | Mar 25, 2010 | Permalink
  Today our Marketing Analytics team lead, Creig Foster, dives into the sexy topic of predictive analytics (PA). Why are we so enamored with PA? One of my students, the Marketing Operations leader... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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