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B2B Lead Generation Articles on qualified leads
- Mac McIntosh Announces our New Division for Implementing Lead Generation: Acq...
Sales Lead Insights | Nov 18, 2010 | Permalink
Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990. However, many of our clients have also been having us help implement their marketing-driven lead generation programs for them. So we decided to create a new division focused on those implementation services and named it AcquireB2B. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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- 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
Hubspot | Nov 17, 2010 | Permalink
LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. It’s pretty awesome. What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers, and get some really qualified leads as well. Here’s what you can do:1. Create a New Blog Post in Response to a Question
Instead of simply answering the question in full right on LinkedIn Answers, create a remarkable blog post answering that user’s question. Then reply to that question within LinkedIn Answers with a summary of your answer, and let the user know that you’ve created a detaile...
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- Jumpstart Your Lead Nurturing Campaigns
Sales X Marketing | Nov 02, 2009 | Permalink
The tools are available, and the companies who are using them are reaping the benefits of more qualified leads in their pipeline. But many of the folks I talk with every day, are not sure how to get started or...
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- Scrub Your Leads For Job Security
Accelerating IT Sales | Jun 10, 2009 | Permalink
Email list hygiene - and the specific practice of scrubbing out bad email addresses - should be of the utmost concern for any of you out there who actively distribute marketing materials via email messages or enewsletters. When sending your marketing materials to huge lists that have not been scrubbed for junk, you run the risk of destroying your company's reputation and losing business along the way. And while it would be easy to sit here and cite statistics about email bounce rates, blacklisting and silent deletes done by ISPs, I think the issue of list hygiene can best be explained by putting yourself in your clients' shoes. If you are a third-party email marketer, your clients have placed their trust (and their money) in your business model - they provide you with content, you m...
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- Mac McIntosh Announces our New Division for Implementing Lead Generation: Acq...
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Lead Generation Topics
. Let me know if you find it helpful, or if you have any more questions!” Also enter this link in a “Web Resources” field, as you can’t create linkable text within the Answer text field. Going above and beyond will show potential customers that you really do care about helping them.</p>
<p>If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the <a href='http://success.hubspot.com/content-library/bid/9808/social-media-engagement-tool' title='Promote > Social Media tool' target='_blank'>Promote > Social Media tool</a>. Click on the LinkedIn filter to see a feed of all the Questions that include the keywords you’ve entered when customizing your social media terms terms. Click on the question title you’d like to answer to read the full question on LinkedIn.</p>
<p><img class='alignCenter' src='http://blog.hubspot.com/Portals/249/images/linkedin-answers-feed.jpg' border='0' alt='LinkedIn Answers Feed' style='display: block; margin-left: auto; margin-right: auto;'/></p>
<h2>2. Answer a Question Linking to Relevant Existing Posts</h2>
<p>When linking to your own blog within LinkedIn Answers, be careful not to be spammy. Create a new law for yourself: “I am only allowed to link to my blog if I include insightful information in my answer.” Once you’ve answered the question with helpful and insightful information, you can then link to your blog post. Preface your links with a comment like: “I’ve written about this subject before on my blog, so here are a couple links if you’d like to read more.” Enter these links in the “Web Resources” fields, as you can’t create linkable text within the Answer text field.</p>
<p><img class='alignCenter' src='http://blog.hubspot.com/Portals/249/images/linkedin-answers-web-resources.png' border='0' alt='LinkedIn Answers Web Resources' style='display: block; margin-left: auto; margin-right: auto;'/></p>
<h2>3. Create a Standard Signature for your Answers</h2>
<p>At the end of each of your answers, include a signature, including your name, your blog URL, and even something like your Twitter URL. This way, for occasions when providing a link within your answer aren’t appropriate, you’re still giving people an opportunity to find your blog and read more.</p>
<h2>4. Create a Blog Post Asking a Question that Includes Pictures</h2>
<p>Write a blog post asking your readers a question, and link to that post within a new LinkedIn question, posed by you to the LinkedIn community. A good excuse for hosting your full question on your blog rather than LinkedIn Answers is the use of images; you cannot include images within LinkedIn Answers. So within your question posed to the LinkedIn audience, say something like “I’ve included pictures of what I’m referring to in this blog post. I’d really appreciate your feedback!”</p>
<p>*Note: Keep in mind that the link within your question won’t be hyperlinked, as LinkedIn doesn’t allow this. A user will need to copy/paste your link into their URL bar, so traffic will look like Direct Traffic unless you create a tracking URL or use a URL shortener with tracking functionality like bit.ly.</p>
<p><strong>How have you been able to get traffic to your blog from LinkedIn Answers? Add your #5 in the comments below!</strong></p>
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 in your business model - they provide you with content, you market their content with a variety of email messaging tools, and you send them a list of names (or leads) who have responded to their content. This method of generating leads is used by all kinds of companies (both consumer and B2B-based), and helps all of the involved parties in achieving their business goals. The client is presented with a list of high-quality, (hopefully) sales-ready leads, and the lead generation company is well-compensated for their efforts.</p>
<p>While mutually beneficial however, this relationship relies on the lead generation company's maintenance of their email lists. When working with a reputable lead generation organization, you should feel confident that the leads they deliver not only meet your specific requirements (such as being from certain geographical locations, or from companies of particular sizes), but that they also come with correct contact information. It's easy to generate 1000 leads, what's more difficult is generating 1000 qualified leads!</p>
<p>At the <a href='http://www.webbuyersguide.com/'>Web Buyer's Guide</a>, we have developed a lead management system that allows us to scrub out junk leads on the back-end, and therefore remove junk from our lead databases. Before this system was in place, we would unintentionally sell those tricky-to-spot, but poisonous leads with titles like "None of Your Business," and names like, "Mickey Mouse." Since gaining the capability to scrub lists of new subscribers before they even become potential leads however, our rate of delivering junk leads has plummeted. </p>
<p>When we do occasionally deliver a random junk lead, I always feel bad, and worry about how our clients might respond. And while we never charge for junk leads, I also fear that some clients won't bother reporting their findings (and receiving a refund), and will instead simply choose to stop doing business with our company. After all, if a client purchases 100 leads and 5 are junk, they've potentially been gypped out of a couple hundred dollars worth of leads!</p>
<p>From years of experience in delivering leads, I've learned that it's easier to scrub lists when you're not under immediate pressure to deliver your product. By building some sort of system into your business practices that allows you to clean your lists before you're faced with the pressure of generating leads, you are more likely to remove junk that's both obvious (Mickey Mouse) and less obvious (Bart Simpson). Personally, I would much rather ditch the leads on the back-end than lose business by delivering junk. </p><img src='http://feeds2.feedburner.com/~r/AcceleratingItSales/~4/0ZQXyNOoZNs' height='1' width='1'/>)
