Account based marketing in its most basic form is "laser-focused B2B marketing" where the whole emphasis is on the account and not the lead. Identifying and targeting key accounts has always been a best practice, but what’s different today is how improved technology gives marketers the ability to do ABM at scale. More than 90% of marketers believe Account-Based Marketing is essential. And of those practicing ABM, 96% are seeing remarkable results. It’s time you find out why and how. We have compiled a list of "Conferences for Account-Based Marketing Know How" for b2b marketers to discover the latest trends, success stories, best practices, technological advancements in ABM world.
If you’re a b2b marketer interested in expanding your ABM knowledge and expertise or looking forward to meet people alike, following are the 14 conferences where you should be.
14 Conferences for Account-based Marketing
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B2B Marketing ExpoMarch 28 & 29, 2017
ExCeL, One Western Gateway, London, UK
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ITSMA - Introduction to Account-Based Marketing WorkshopApril 5, 2017
One Alfred Place, London, UK
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Marketing Innovation SummitApril 5 & 6, 2017
Pier 27, San Francisco, CA
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MeritDirect’s Technology Marketing SummitApril 5 & 6, 2017
Half Moon Bay, CA
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TOPO SummitApril 12 & 13, 2017
Pier 27, San Francisco, CA
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The Marketing Nation SummitApril 23 - 26, 2017
Moscone Center West, 800 Howard St, San Francisco, CA
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Connectiv Executive SummitMay 3 & 4, 2017
Chicago, USA
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SiriusDecisions 2017 SummitMay 16 - 19, 2017
Venetian Resort & Casino, Las Vegas, NV
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Programmatic Pioneers SummitMay 17 & 18, 2017
London, UK
- ITSMA’S 2017 Marketing Leadership Forum
May 23 & 24, 2017
Napa, USA
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B2B Marketing Ignite 2017June 22, 2017
Business Design Centre, London, UK
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2017 Summit EuropeOctober 4 & 5, 2017
Hilton London Metropole, London, England
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2017 Technology ExchangeNovember 1 - 3, 2017
Fairmont Hotel, Austin, TX
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Big Data & Analytics for Marketing SummitDecember 7 & 8, 2017
New York, NY (venue to be announced)
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