B2B Marketing Data Forecast - Blog, Twitter & Linkedin Info A Standard Data Field

B2B Marketing Data Forecast - Blog, Twitter & Linkedin Info A Standard Data Field

An inside sales rep with the task of cold calling the CEO or high ranking executive of a fairly large organization over the phone would have a daunting experience even connecting. Getting past the gatekeepers and assistants is just part of the battle. Even if one is lucky enough to connect, it's not always easy to strike up a rapport as executives are more likely to be predisposed 'not to entertain a cold call'. Now think about this...have you ever approached a high-level executive or noted professional using a Linkedin message or sending a Twitter direct message/tweet?

Whoaa a reply! That was easy! We haven't put this through a formal research so I can't state this as a fact but from my experience, it's a lot easier to connect with a CEO or executive using Twitter, Linkedin or commenting on his/her blog. Somehow, just as much as we dislike being interrupted by a phone call at the office, we love receiving a direct message on Linkedin, a comment posted to our blog or a tweet from one of our Twitter followers. I'm sure when phones were still new, executives were happy to answer calls but times have changed and more often than not, they aren't always excited about incoming phone calls. It was the same with emails and once spam came into being, open rates declined and connecting through email also became challenging.

Communication channels are evolving and even executives are shouting out "connect with me on Linkedin" or "follow me on Twitter". So how does this effect marketing and CRM data? For starters, other than having a company phone number, contact phone number/extension, postal & email address, Linkedin profile, Twitter URL, blog URL and others are likely to become standard contact data fields for leads. Imagine going through your Salesforce data, clicking a contact and seeing a feed of the leads most recent updates on Twitter. Imagine cold calling a CEO and saying "We haven't spoken before but we've exchanged thoughts through comments on your blog". It helps connect on another level which is a lot easier than pure cold calling. It's effective, it's relevant to our times and it works! If these contact details can make it to visiting cards, don't be surprised to find them as a standard requirement in CRMs and marketing databases soon. Would this make you re-think how your marketing data looks?  

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The quality of the contact data is well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
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Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.

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We had a need for a very specialised dataset to launch a campaign. I approached Ready Contacts to see if they could provide this dataset having tried other providers without any success. ReadyContacts rose to the challenge and provided us with a reliable dataset that met our criteria and allowed us to take on a campaign that we would otherwise have had to abandon.

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Ready was great to work with. They took the time to understand our needs to generate the best lead list for our requirements.

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ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
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ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. I would recommend them without reservation.