Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

A pet peeve for anyone in marketing or sales who has to work with CRM data while setting up their direct mail or other outbound campaigns is bad data. While there are great features when it comes to hosted CRMs like Salesforce.com,

7 Simple Do's To Maintaining A Clean CRM Database

Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and confident by reading or hearing testimonial for your product. Likewise, even the hottest lead can turn cold reading a not to good or an iffy t

How To Get Testimonials From Your Customers .. Testimonials That Matter!

Everyone who is visiting your website is at least somewhat interested in your products and services or something within the domain. Most traditional analytics solution gives you just a purely digital description of web traffic. That is helpful but not actionable, at least for B2B marketers. Most B2B marketers want to know WHO it was who visited

Must Try Demand Gen Tool: DemandBase Stream. Its FREE!

"I just finished an interesting conversation with a CEO at a security software company and he told me something that made me think about the underlying strategy. He said a well-known startup in the email space that was acquired by a large public company started off with one part of their sales and marketing effort focused on selling into accounts t

Why Startups Should Go After Their Competitors' Customers

Trade Shows are a predominant source of leads for companies in a number of segments. While I know that trade shows don't deliver high quality leads to companies in some verticals, there are other verticals like healthcare, telecommunications, and biotech where trade shows are invaluable in generating qualified leads and opportunities.  The mos

3 Things To Do Before You Upload Trade Show Lists To Your CRM

You're a marketer and your keyword optimized landing pages with the perfect layout have started to deliver great responses in the form of 500 inbound leads a week which you have passed on to your counterpart in the sales department. You're thinking to yourself "He should love me for this!" and instead at the next sales meeting, you still hear hi

Inbound Lead Qualification: Making Your Sales Team Love You

Even though I've read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the use of direct mail marketing as a b2b lead generation tactic. Direct mail still has its advantages and can still deliver the desired response

B2B Direct Marketing Lists: Right Place & Right Person

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kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally