Marketing Data Insider

When you are looking for decision maker business contacts within specific target accounts there are a few names that instantly come to mind like Hoovers, OneSource, Spoke

A pet peeve for anyone in marketing or sales who has to work with CRM data while setting up their direct mail or other outbound campaigns is bad data. While there are great features when it comes to hosted CRMs like Salesforce.com,

Just when you think that marketers have tried every trick in the book, you come across another innovative idea which gives you that push to think outside the box. This is just one of those cases of sheer genius that we just have to share with our readers. Dubbed the

Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and confident by reading or hearing testimonial for your product. Likewise, even the hottest lead can turn cold reading a not to good or an iffy t

Everyone who is visiting your website is at least somewhat interested in your products and services or something within the domain. Most traditional analytics solution gives you just a purely digital description of web traffic. That is helpful but not actionable, at least for B2B marketers. Most B2B marketers want to know WHO it was who visited

"I just finished an interesting conversation with a CEO at a security software company and he told me something that made me think about the underlying strategy. He said a well-known startup in the email space that was acquired by a large public company started off with one part of their sales and marketing effort focused on selling into accounts t

Decision makers and buyers are a busy bunch. Every one of your peers is trying to sell to them and how much ever they may have liked you, they WILL forget about you over time unless you do something about it. This problem is a huge one for

Trade Shows are a predominant source of leads for companies in a number of segments. While I know that trade shows don't deliver high quality leads to companies in some verticals, there are other verticals like healthcare, telecommunications, and biotech where trade shows are invaluable in generating qualified leads and opportunities.  The mos

You're a marketer and your keyword optimized landing pages with the perfect layout have started to deliver great responses in the form of 500 inbound leads a week which you have passed on to your counterpart in the sales department. You're thinking to yourself "He should love me for this!" and instead at the next sales meeting, you still hear hi

Even though I've read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the use of direct mail marketing as a b2b lead generation tactic. Direct mail still has its advantages and can still deliver the desired response