Conference lists are a thing from the past. Don't waste your time on them!

Conference lists are a thing from the past. Don't waste your time on them!

Conference lists and relying on them completely as your source of leads is a thing of the past. Buying conference lists as target lists for running campaigns is always an option but it's not always everything it cut out to be. Some of the drawbacks of conference lists are:

  • They are a list of potential prospects who attended a conference and not a list of your own ideal target accounts
  • The attendees' list of a conference may or may not be the best point of contact for your campaign and although they may be generally relevant to your campaign the key decision maker for your product or service may be in another role
  • While if the conference list is very recently most of the data including contact details should be fresh and accurate but dated conference lists sold well after the actual event can have outdated data and may not be as effective in the campaigns
  • Unless every company or attendee at that conference is a potential target for your business there is a good chance you will end up paying for data that you don't need in the form of accounts or attendees that are not relevant to your campaigns
  • The right conferences don't always happen according to your sales plan and targets so relying on them completely for your lists may not be the best sources to depend on

Developing custom B2B lead lists can involve more work but can be highly effective since they overcome the drawbacks of traditional conference lists. With on-demand lead list building services like, the process can easily be outsourced for a price that's well worth the ROI and provide better value than traditional conference lists.

So the next time you find yourself waiting for the next conference to happen so you can find new contacts to fill up the lead funnel, try a customized list building effort and you may be pleasantly surprised.

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally