Everyone visiting your website is a potential lead. This is especially true for B2B companies because the most likely reason business contacts visit a B2B company website is because they are looking for a similar solution. So its critical for you to have complete knowledge of who is visiting your website. Its like having CallerID for your website.
With CallerID for your website you can instantly track the companies which are visiting your website and qualify them as potential customers, partners or others. Its really an implicit way your potential customers are identifying themselves and its a gold mine for your sales team. Its like a steady stream of sales leads, as long as you are driving enough traffic to your website. I will do a separate post to list out the free and paid products available to implement CallerID for your website, but if you don't have it already then you should get it now.
If you are doing this already, I'd love to hear your feedback on how its working for you in the comments.
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