Hoovers Vs Zoominfo For Your Business Executives Databases

Hoovers Vs Zoominfo For Your Business Executives Databases

Continuing from our last post on Linkedin Vs Jigsaw For Your B2B Business Contacts, we'll move on to two more heavyweights as sources for B2B marketers and sales people to build their target lists of leads and locate business executives. Hoovers and Zoominfo are well-established sources for locating business contact information with different approaches. Both of them have their pros and cons which are what have to be weighed out before you decide which one best suits your needs. Here is an overview of the two contact sources:

Hoovers

What is it?

Hoovers is arguably the largest proprietary company information database with detailed company profiles and information on over 25 million business organizations. The database has detailed company overviews, locations, addresses, financial figures, competitors, news releases and key executives for each of these companies making it the gigantic resource on company information it has been known for.

How do you locate contacts?

Hoovers is a subscription-based database and while there are a set of free access companies, to get the most out of it, you will need a subscription to get started. These can range from $75 per month for the most basic to considerably more for an enterprise subscription. The search criteria are quite extensive and you can search for both companies or contacts and even generate lists based on some parameters that match your target set of accounts and contacts. Hoovers does offer Salesforce integration to populate a company's Salesforce accounts with the company or contact information they may need straight from its own data. Alternatively, lists of companies with executives can be exported into CSV sheets and used

What are the pros of Hoovers as a business contacts source?

  • With over 25 million organizations in the database, it's easily one of the most comprehensive sources of company information you can have access to. Along with its network of sources, Hoovers has managed to keep this enormous database up to date and the company information is quite reliable
  • Each account or organization is profiled with rich company intelligence which is valuable for sales persons and each contact or executive comes with a title and often with other details such as a bio and email address
  • The database is ideal for building target B2B lists and the export function ensures you can put all the data you need into a CSV format and upload to your own CRM or application

What are the cons of Hoovers as a business contacts source?

  • Not all the contacts will have complete direct contact information like direct phone numbers, direct addresses, and email addresses so from a campaign perspective some amount of work may be required if you wish to make contact with these executives via email or direct mail
  • Hoovers provides users with high-level key executives within companies which are mostly C-level to VP-level heads of the important functions of the company. It may not be suited to your sales or marketing efforts if your best target contact is someone deeper within the organization like a manager or director-level decision-maker.

Zoominfo

What is it?

Zoominfo is an intelligent search engine which is built for searching company information and profiles. With about 3.9 million companies and 42 million people that can be searched, it provides a good source for business contacts and has two products ZoomExec and ZoomPower Sell specially made for sales and marketing to generate their lead lists

How do you locate contacts?

Depending on whether you need high-level executives at your target accounts or a wider range of business contacts you can select between the ZoomExec and ZoomPower Sell paid subscriptions. Once you are a registered user you can search by company names, revenue ranges, industry, contact job titles, level, geography, and more. Each of these contacts comes with the required contact information in terms of phone numbers and email addresses. Company information and profiles are also quite extensive and will provide the most salespersons with the details they would need to know

What are the pros of Zoominfo as a business contacts source?

  • With the Power Sell version having UTP 25 million contacts at 3.9 million companies ZoomInfo may not be the largest database but definitely more than sufficient to meet the needs of most b2b marketers and salespersons.
  • If you need only higher-level key executives the option of being able to subscribe to the smaller ZoomExec helps provide a more cost-effective option to subscribing for what you may not really need
  • The search functionality is great to generate exactly the kind of lists you need by selecting your parameters and its ideal for building b2b target lists that can be exported and uploaded to your CRM
  • The contacts come with an email address and a phone number making it perfect to use for phone-based reach outs and email campaigns as well

What are the cons of Zoominfo as a business contacts source?

  • It may not suit your requirements if your target contacts are more specific in the role as the contacts are a mix of contacts across different organizations and not role-based contact which may be better suited to those selling more niche products to specific decision makers
  • Since most of the data is from search-based technology and the size of the data is vast, over time the quality of the data can deteriorate or may not be as relevant
  • If you don't require a full year's subscription or are not likely to make the best use of the volumes of contacts or data throughout the year it may not offer a cost-benefit as a pay-per-use model might since you are paying a subscription fee

All said and done, both of these are proven sources of company data and offer great value in their own ways. Evaluate them carefully to see what's best suited for your own requirements. Stay tuned for more business contact sources!"



FAQ

What is Hoovers?

Hoovers is a proprietary company information database that contains extensive profiles of over 25 million businesses. It includes corporate overviews, financial numbers, locations, competitors, news releases, and important executives for each of these businesses.

How can I locate contacts using Hoovers?

Hoovers is a database that requires a subscription. While there are some free-access firms, you will need a membership to get the most out of it. You can search for both organizations and contacts, and you can even construct lists based on various factors that fit your intended set of accounts and contacts. Hoovers do provide Salesforce integration, which allows a company's Salesforce accounts to be populated with corporate or contact information directly from its own data. Lists of firms with executives can also be exported as CSV sheets and utilized.

What are the pros of using Hoovers as a business contacts source?

Hoovers' database has approximately 25 million firms, making it one of the most comprehensive sources of company information. Its network of sources has kept this massive database up to date, and the firm information is highly trustworthy. Each account or organization is profiled with detailed company information that salespeople can use. Each contact or executive has a title and, in many cases, additional information such as a bio and email address. The database is perfect for creating targeted B2B lists, and the export tool allows you to download all of the data you need to a CSV file and upload it to your CRM or application.

What is Zoominfo?

Zoominfo is a smart search engine designed for finding company information and profiles. With 3.9 million organizations and 42 million people searchable, it is a solid source for business connections and includes two products, ZoomExec, and ZoomPower Sell, designed specifically for sales and marketing to produce lead lists.

How can I locate contacts using Zoominfo?

You can choose between the ZoomExec and ZoomPower Sell premium subscriptions depending on whether you require high-level executives at your target clients or a broader variety of business contacts. Once enrolled, you can search by firm name, revenue ranges, industry, contact job titles, level, area, and other criteria. Each of these contacts includes the necessary contact information, such as phone numbers and email addresses. Company information and profiles are also extremely detailed and will supply most salespeople with the information they require.

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BY MARKETING LEADERS

"After piloting various data vendors, it was easy to see that ReadyContacts is a cut above."

Anna Jensen
Anna Jensen Director of Marketing, DigitalShadows
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Looking for a dataset?

Get a customized dataset for your next campaign from Ready and save yourself from expensive annual subscriptions :)

BY MARKETING LEADERS

"After piloting various data vendors, it was easy to see that ReadyContacts is a cut above."

Anna Jensen
Anna Jensen Director of Marketing, DigitalShadows