Lead Funnels Need Lead Filters

Lead Funnels Need Lead Filters

The last months have seen an increasing emphasis on building a strong qualified lead database through robust inbound lead generation programs. Inbound lead marketing has set marketers buzzing to develop more content, experiment with new ways of getting prospects to the website and filling the lead funnels with inbound leads so that the lead pipelines never dry up. Having leads generated and flow into your database gives you a fantastic sense of achievement and anyone who has started an inbound marketing effort from scratch will know the feeling. There is one important area to pay attention to which can easily be overlooked. The aim shouldn't be to fill the lead funnel with as many leads as possible to build a large database. The aim should be to fill the lead funnel with as many qualified leads as possible to build a strong and valuable database.

Even lead funnels need filters in the form of a quick and effective lead qualification process in which inbound leads are qualified at a high level (at least) before moving on to the main lead database. As with other forms of lead generation, inbound leads are not immune to having unqualified prospects signing up or filling in forms and it's important to filter these before they make it to the database. At the higher level, you don't want to filter out leads which are not ready to buy right away as those can be nurtured over time but you do need to have some questions which would help you filter out anything which has no future potential or is a junk lead which would just litter your database. Whether you qualify inbound leads in-house or contract the process, the response time (how soon after the lead has been generated is it contacted and qualified) and the ability to qualify all inbound leads daily is key. This small step can spell the difference between a quantity database and a quality database. It's the quality database that will bring home the sales in the long run so get that filter if you don't already have one for your leads!

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kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally