List. List. List. First, Define Who You Are Looking For.

List. List. List. First, Define Who You Are Looking For.

When you are selling into mid-sized and large organizations, most likely you have multiple business contacts within your target account who drive, influence and take decisions. Depending on the industry vertical as well as the way your target accounts are organized, it is possible to have varied business contacts who take part in the decision making process. For example, if you are selling a business contact at your target accounts who are expected to take part in the overall decision-making process.

It is also critical to understand how every industry vertical may be different before defining who are your target contacts in each of the verticals. We recommend that you identify these by the roles and responsibilities they hold so that you get the right set of contacts to start with. Missing the mark on this critical foundational piece can lead to failure of all subsequent sales & marketing campaigns. Focus on understanding your decision makers and define them well for every vertical. Then simply build out a list of such role-specific decision makers and influencers to create your core CRM database of business contacts who you care about the most. 

Getting this right is crucial and it is important to use the right team internally or outsource list building to the right vendors who gets it. Fail on the core list and you will just see more failures in your sales & marketing campaigns. The list is at the heart of your sales machine, and its success or failure.

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally