Everyone who is visiting your website is at least somewhat interested in your products and services or something within the domain. Most traditional analytics solution gives you just a purely digital description of web traffic. That is helpful but not actionable, at least for B2B marketers. Most B2B marketers want to know WHO it was who visited the website and if she is coming back again, and how many times and what is she looking at. That is actionable information and now there is a superb tool available for anyone who wants to do this, for FREE.
It's the newly launched Demandbase Stream solution that has a slick interface for keeping you and your team abreast of WHO is coming to your website. I would highly recommend using a data cleansing and lead qualification process to whet the leads before calling them "actionable" from a sales perspective. Give it a swirl and post your comments here.