Phone Cold Calling versus Email Cold Calling

The comparison of cold calling on phone and that through emails has always been a topic of debate.  Business guys who are more technology savvy often support cold emails as they are easy and more effective than phone calls where the person can close the topic by simply hanging up. However, the age old concept of cold calling using phones is still a trend and always will be.

Following is a broad comparison of cold emails and cold phone calls:

Emails are economical and convenient as compared to phone calls. With an internet connection you can shoot a mail to numerous people across the globe in hardly any time. Phone calls consume time. However, on the other hand, phone calls appear to be more personal and there is a direct conversation at both the ends. Both the caller and the receiver can exchange queries and views at that instant and if they agree can later communicate through emails. Emails however need to be extremely professional, to the point and precise to impress the prospect.

Emails can give an advantage as they are retained in the inbox and the user can refer to them any time. This leaves some scope for a positive response. However, the limitation here is that an email does not describe all the things in detail as a person can do it verbally. For queries and concerns, there has to be an exchange of emails for a couple of times. Such issues can be cleared immediately in verbal conversations. Misconceptions are not carried on like they are in case of emails.

Emails convey a professional approach and written content displays a commitment than verbal speeches. However, if the proposition is still formulating or subject to discussion and agreement then it may be too early to send out an email. In such cases, emails come at a later stage.

Phone cold calling requires consideration of time frames while emails have some flexibility. However, it is also possible that the person may not open the inbox and the email remains unread. So you have to wait for the reply and the wait has no limits. Even if the person reads the mail, you may not receive and reply. Alternatively, you can trace and get in touch with a person easily through phone calls. Receiving a feedback is also much easier and quicker on a phone call.

Emails can alternatively support cold calls in some cases. When you have successfully gone through your cold call and the client is willing to meet you, an email is ideal for an appointment setting. It conveys a very professional outlook. Similarly, once the cold calling phase is over, and business begins, emails are the obvious choice.

Thus cold emails and cold calling on phones have their own advantages and disadvantages. But the observation suggests that email is preferred in situations where written communication is more appropriate and suits better than phone calls. In all other situations phone calls are mostly preferred by business personnel.