ReadyContacts.com was covered very recently on Killer Startups and generated a fair amount of inquiries from marketers who wanted to know a bit more about our offering and how it works. With the current financial situation, it's only natural that our customers and prospective customers are keen to know how a marketing database management solution is relevant to our times and why they should consider it. I think Vaibhav, Founder & CEO of ReadyContacts sums it up the best in his comment on the Killer Startups article when he says
Overall, accurate role-based contact data and profiling intelligence is key for sales efficiencies in this economic climate.
If there is one good fallout of the recession and global economic crisis, it's that companies have been forced to develop more efficient practices and fine-tune every process to drive the most revenue while still keeping a check on rising costs. Marketing and lead data is no exception to this and maintaining a highly accurate database of decision maker contacts and comprehensive account intelligence is a path to efficient sales and marketing campaigns.
Cultivating more leads into customers may be the main focus but it all starts with great data. The better your data, the stronger a foundation you build for your marketing and sales teams to work off and the more efficient your conversion becomes. If you are building a contact/lead database, ensure you have accurate and relevant decision maker contacts. If you are investing in email campaigns, check that you have the most accurate and up to date email addresses to ensure better results. If you are targeting specific accounts, profile each account with useful sales intelligence to help you customize your message and approach. Quality, quality and quality. Acquiring richer data will contribute to better results and clearer ROI.
Having great lead and marketing data is more relevant in our times than it's ever been. Right?