Sales Efficiency & Quality Marketing Data Is Key In This Economic Climate

Sales Efficiency & Quality Marketing Data Is Key In This Economic Climate was covered very recently on Killer Startups and generated a fair amount of inquiries from marketers who wanted to know a bit more about our offering and how it works. With the current financial situation, it's only natural that our customers and prospective customers are keen to know how a marketing database management solution is relevant to our times and why they should consider it. I think Vaibhav, Founder & CEO of ReadyContacts sums it up the best in his comment on the Killer Startups article when he says

Overall, accurate role-based contact data and profiling intelligence is key for sales efficiencies in this economic climate.

If there is one good fallout of the recession and global economic crisis, it's that companies have been forced to develop more efficient practices and fine-tune every process to drive the most revenue while still keeping a check on rising costs. Marketing and lead data is no exception to this and maintaining a highly accurate database of decision maker contacts and comprehensive account intelligence is a path to efficient sales and marketing campaigns.

Cultivating more leads into customers may be the main focus but it all starts with great data. The better your data, the stronger a foundation you build for your marketing and sales teams to work off and the more efficient your conversion becomes. If you are building a contact/lead database, ensure you have accurate and relevant decision maker contacts. If you are investing in email campaigns, check that you have the most accurate and up to date email addresses to ensure better results. If you are targeting specific accounts, profile each account with useful sales intelligence to help you customize your message and approach. Quality, quality and quality. Acquiring richer data will contribute to better results and clearer ROI.

Having great lead and marketing data is more relevant in our times than it's ever been. Right?

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally