The Best Things In Life Are Free Except Quality B2B Marketing Data

The Best Things In Life Are Free Except Quality B2B Marketing Data

There is no such thing as a free ride but what about free b2b marketing databases? We're not talking about the free trials, free subscriptions or free sample lists but if a vendor is actually offering a free database of business contacts how much should you trust it? This thought came about after reading a forum where a marketing professional was told they can be supplied with a free database of director level contacts within a specific vertical and was wondering if anyone else is familiar with how to get free databases. While it's great to fall into a free database full of decision making contacts, it's best to be at least a little skeptical about it.

There are great free sources of business contacts out there such as LinkedIn, Jigsaw (if you have contacts of your own which you can trade) and even articles or content published online but when it comes to ready lists to use for marketing and inside sales campaigns, it is important to understand how the database was put together and important to question it's quality especially if it's being offered for free since there are significant costs involved in building quality databases.

More importantly, you need to ensure relying completely on this free data doesn't cost your business more than you'd pay for high-quality reliable data. After all, cost doesn't always manifest itself in the form of money. Accurate data which is well qualified and meets exact requirements allows for a targeted effort and better results. If the business contacts are not your exact target decision makers, have inaccurate contact details or are no longer valid, you could end up wasting a lot of time. If these are used for inside sales campaigns, then you'll have very little success with phone calls reaching the right people and again spend a lot of time looking for the right ones.

The loss in efficiency in marketing campaigns or sales efforts could well cost more than the data. Damage to reputation is another risk an organization can face while relying on data that's not well focused and qualified. Just as much as reaching out to the right people within organizations can help build relationships, reaching out to the wrong people can help damage your company's reputation and ruin those chances of building those strong relationships. Lastly, adding unreliable or poor quality data to your database will just end up diluting the value of your database and incur more costs in cleansing and cause more ineffectiveness if used for lead nurturing or future campaigns.  

So if you stumble on the fortune of what seems to be a great list from the outside which hasn't cost a dime, be skeptical first, examine it carefully, determine if it's really as good as it seems and if it is, I suggest you go buy a ticket for the grand lottery because today might be your lucky day.

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally