Why Are Custom B2B Business Contact Lists Ideal For Your Telemarketing Campaign?

Why Are Custom B2B Business Contact Lists Ideal For Your Telemarketing Campaign?

Telemarketing campaigns are an inherent part of B2B sales and despite some of the difficulties associated with it, it remains one of the most important tools for sales and lead generation for companies everywhere. An effectively executed telemarketing campaign always starts off with an effectively build business contact lists. You'll often find companies tweaking their sales pitches, adjusting their opening lines, working out objection handling, timing their calling hours and running analytics on results but the target list used was randomly put together from a bunch of different sources or downloaded from an online business contacts database which may not have been ideal for their telemarketing campaign. An ideal list of contacts for telemarketers should:

  • Have the names of direct decision makers to save the sales person time and connect to the right person
  • Contacts that have been identified by roles, not title so the sales person need not spend time finding out if they are talking to the right person
  • Should have a direct extension or one-hop number to avoid having to pass through gatekeepers on every attempt to reach the contact
  • An email address at hand should it be better to contact the decision maker via email before or after a call
  • An alternate contact in a similar capacity should the primary contact be unreachable over a number of attempts
  • Any additional information at hand either about the contact or the company which could be useful to know before actually speaking to them
Whether you use business contacts and sales list building service or build your own customized database remembering these few essential requirements during the list building process will go a long way in making your telemarketing campaign more effective.

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kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally