Making a B2B company list is crucial for a business trying to expand. Collating contact information, like email addresses and phone numbers is the primary stage of lead generation. The lack of focus on building a good B2B list for your outbound campaigns can easily impact your business adversely.
With the help of a B2B company list, you can significantly boost your sales and marketing campaigns using premium data. A good B2B contact list will have information like email addresses, company names, phone numbers, and more. The more descriptive your list, the more information you will have while speaking to your customers.
While creating a list can be painstaking and can often take up a lot of time, it is worth the effort in the long run. Account-Based Marketing funnels help companies close accounts more efficiently. Your contact list is key because you are pursuing quality, targeted accounts. These accounts need to be qualified, at times in several stages, until they are most likely to result in a sale.
1. Understanding Your Target Audience
Account-Based Marketing is all about understanding your target audience. By doing this, you are making it easier to market to your customers because you are more aligned with their needs.
Having a good list is important for many reasons. Quality contact information helps your executives save time and energy. The quality of your list will also have a large bearing on your business's ability to secure conversions, spread awareness and deliver premium services.
Customers can range from a diverse array of industries and demographics. Getting a clear idea of the kind of customer your targeting, their age group, interests, and more will help you stay ahead and build a formidable list. Qualify your targets based on how well your product would suit their requirements.
When it comes to building an outbound company list, think quality and not quantity. Quality leads have higher overall conversion rates. Look for patterns in buying behaviour and consumer tastes. This will give you a deeper insight into which customers are more likely to buy from you, and which products they may be interested in.
2. Listing Your Target Accounts
Create a list of contacts that are specific to your campaign. When building a list, making sure that your leads are fresh and verified is essential. To successfully build a formidable contact list, remember to leave no stone unturned. This means pulling out all the stops to gather and collate large data sets that need to be verified.
Why? Because stale, unverified leads tend to lower your business's productivity and overall revenue.
To avoid this, take advantage of any of the tools you may have at your disposal like your Customer Relationship Management platform. Here, you should be able to find contacts that can be qualified.
3. Using Multiple Channels
When it comes to sourcing your leads, avoid limiting the channels you use. Maximizing the potential that social media offers can be an excellent way to quickly build a strong B2B email list. A common method of doing this is running email promotions and lead capturing campaigns to build a list of prequalified leads.
If used correctly, Facebook and LinkedIn can be powerful tools for B2B lead generation. A powerful way to rapidly build contacts that are interested in your services is to manifest your social media followers. Running captivating newsletters, email marketing promotions and lead generation activities are effective ways you can take advantage of.
4. Checking & Validating Contacts
Your leads are next to no-good if they have not been checked and validated. For each account, it helps to know key information like location, interest and who the main decision-maker is. It will provide you with an inkling of how to better approach each account individually.
You can leverage the use of social media to run background verification and procure important information on your leads. When knowledge is power, the more you know about your B2B company list, the better.
With ReadyContacts, you can be sure that your data has already been checked and validated.
Creating an ABM marketing list can take skills and be time-consuming. However, maintaining the quality of leads and doing appropriate research can be exponentially fruitful in the long term. When it comes to creating a list for your B2B campaigns, remember quality over quantity. This will save your executives time and resources and improve your customer conversion rates overall.
When building your B2B contact list, it is important to have in mind your target audience and common demographics along with them. This will make it more likely that you target the right customers.
Leverage the unlimited power of social media to run lead capturing campaigns and newsletter sign-ups. It allows you to have a list of pre-qualified leads that have shown interest in your service.
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