The first impression is the last impression. The phrase stands absolutely true when it comes to email subject lines. An email subject line is what the recipient sees prior to the email content. So, the chances of your email of getting opened entirely depend on how effective your email subject line is. You’ve got some emails subject line basic best practices down. You also know that you’ve got to hit your readers right on the mark (a pain point). Now, it’s time to move beyon
As the account-based marketing landscape has experienced a tidal wave of change over the last few years, many of the marketers are ready to take a dive with Account-based marketing. Whether you're a small business or global brand, you'll learn how some companies are leveraging it and getting the real results. Success stories and case studies could be more credible than any statistics. So, here's a list of case studies and success stories that you can learn from and apply to your own business.
We as b2b marketers, are always on the lookout to search for better & new ways to market our products and services, generate quality leads and convert them into loyal customers. As the account-based marketing landscape has experienced a tidal wave of change over the last few years, it makes sense to look to research to identify trends and patterns that can help guide your marketing strategy. If you are looking for the latest ABM stats and trends, check out these fascinating ac
B2B marketers everywhere in the world are talking about account based marketing and how it can help companies multiply their growth numbers. It seems as though it’s being mentioned on every webinar, at every marketing conference, and in all major marketing strategy discussions. The number of marketers embracing account based marketing as part of their marketing model is increasing year on year. But, along with the increasing popularity comes a need to define & explain what exactly the c
LinkedIn is the best professional social network where you can be. You can use this network to build your brand, grow your network as well as find new customers. To help you expand your efforts, there are loads of little tools for LinkedIn that help you gather data and even get the sales process started. Let's explore the following list of useful tools, solutions, and apps that this social media platform offers to help you get the most out of it.
Numbers don't lie and the stats below show that LinkedIn is the world’s largest social network for working professionals. In fact, it’s one of the largest social networks in general. Here are some impressive statistics and figures that explain just how important LinkedIn is to the professional world. Below is a comprehensive list of all of the LinkedIn statistics and facts that you need to know as a B2B marketer.
Account-based Marketing (ABM) is being widely adopted by B2B marketers at companies of all sizes and there is a wealth of information being shared out there every day. I have been tracking a wide range of ABM resources and realized that its starting to get overwhelming to figure out what to read and keep for future reference as you perfect your ABM plans. To aid us (as a data company that enables ABM with campaign specific data) and everyone who is looking to stay on top of ABM strategies and
Account based marketing in its most basic form is "laser-focused B2B marketing" where the whole emphasis is on the account and not the lead. Identifying and targeting key accounts has always been a best practice, but what’s different today is how improved technology gives marketers the ability to do ABM at scale. More than 90% of marketers believe Account-Based Marketing is essential. And of those practicing ABM, 96% are seeing remarkable results. It’s time you find out why and how. We ha
Account-based Marketing is the new thing across the B2B landscape and while there is a lot of content out there that demystifies it, I think a great way to keep on top of everything ABM is to follow the experts. There are a lot of B2B marketers who spend far more time than you or I on thinking about ABM, what works, how it must be executed and tracked and a lot more. So I went hunting for these experts by reading their blogs, profiles, tweets and more. The result is a list of 60+ B2B expert
You already know 2016 has been full of Account-based Marketing buzz. I have already simplified account-based marketing for you and here I am bringing you a set of account-based marketing case studies that you can learn from and apply to your own business.Northrop Grumman Leverages Account-Based Marketing to Win a $2 Bil