Marketing Data Insider

It is always inspiring to look through the Inc. 5000 list of fastest growing companies in America and the 2018 list is no exception. One of the most valuable, yet overlooked, part of Inc. magazines coverage of the Inc. 5000 list is the CEO quotes that are sprinkled acros

The first impression is the last impression. The phrase stands absolutely true when it comes to email subject lines. An email subject line is what the recipient sees prior to the email content. So, the chances of your email of getting opened entirely depend on how effective your email subject line is. You’ve got some emails subjec

As the account-based marketing landscape has experienced a tidal wave of change over the last few years, many of the marketers are ready to take a dive with Account-based marketing. Whether you're a small business or global brand, you'll learn how some companies are leveraging it and getting the real results. Success stories and case studies cou

Numbers don't lie and the stats below show that LinkedIn is the world’s largest social network for working professionals. In fact, it’s one of the largest social networks in general. Here are some impressive statistics and figures that explain just how important LinkedIn is to the professional world. Below is a comprehensive list o

Account-based Marketing (ABM) is being widely adopted by B2B marketers at companies of all sizes and there is a wealth of information being shared out there every day. I have been tracking a wide range of ABM resources and realized that its starting to get overwhelming to figure out what to read and keep for future reference as you perfect your

Account based marketing in its most basic form is "laser-focused B2B marketing" where the whole emphasis is on the account and not the lead. Identifying and targeting key accounts has always been a best practice, but what’s different today is how improved technology gives marketers the ability to do ABM at scale. More than 90% of marketers bel

Account-based Marketing is the new thing across the B2B landscape and while there is a lot of content out there that demystifies it, I think a great way to keep on top of everything ABM is to follow the experts. There are a lot of B2B marketers who spend far more time than you or I on thinking about ABM, what works, how it must be executed and

You already know 2016 has been full of Account-based Marketing buzz. I have already simplified account-based marketing for you and here I am bringing you a set of account-based marketing case studies that you can learn from and apply to your own business.

Account-based Marketing is all the rage in the B2B world today and if you are wondering what it is all about, this post is just for you.ABM stands for Account-based Marketing and it is a strategic marketing method that centers around marketing to a prospect or a customer considering it as a market of one. Imagine if you had just one custo

Role-based accounts and mailing list, both are the email addresses with different function and purpose. The purpose of a role-based account is to share emails within a group of people. For example, there are 5 people in HR team, all of them share one single email address i.e. '[email protected]'. On the other hand mailing list is also an email addr