Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

Thats right. DMNews has published its "Essential Guide to Lists & Databases" for this year and has some really good reads on marketing list and database management. We could go on to discuss some of the interesting points published by experts in this issue but perhaps in future posts. For now with no further ado.... here it is! 

DMNews Essential Guide to Lists & Databases For 2009 Is Out

When selling to high-level decision making executives such as C-Level and Vice President level target contacts, the frustration for many inside sales executives is in connecting with these decision makers. More often than not, especially while selling to larger companie

Whos The Boss - Decision Making Executives Or Personal Assistants?

There is no such thing as a free ride but what about free b2b marketing databases? We're not talking about the free trials, free subscriptions or free sample lists but if a vendor is actually offering a free database of business contacts how much should you trust it? This thought came ab

The Best Things In Life Are Free Except Quality B2B Marketing Data

Preparation and knowing your account or target prospect is high among the golden rules of inside sales. Whether it's simply looking up the company's website to understand what they do, their products and their offerings or its in-depth pre-sales research which involve reading and understand all that one can find on the decision maker, the more o

Rich Marketing Data Tip - Add RSS Feeds To Sell Smarter

Marketing data is a long term and constant requirement. How much data is needed can vary with time in the short term but the need for marketing data for most businesses doesn't diminish over the long run. So when marketing executives evaluate sources to help them address this requirement and help them build more data or maintain their data, t

Marketing Database Providers Vs Marketing Data Solution Partners

That's right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report were published in a story on BtoBOnline Magazine titled "CMO Council report: Many budgets up" by Kate Maddox. 

16 Percent Of Marketing Budgets Likely To Be Spent On Database & Direct Marketing This Year

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