Marketing Data Insider

Thats right. DMNews has published its "Essential Guide to Lists & Databases" for this year and has some really good reads on marketing list and database management. We could go on to discuss some of the interesting points published by experts in this issue but perhaps in future posts. For now with no further ado.... here it is! 

When selling to high-level decision making executives such as C-Level and Vice President level target contacts, the frustration for many inside sales executives is in connecting with these decision makers. More often than not, especially while selling to larger companie

There is no such thing as a free ride but what about free b2b marketing databases? We're not talking about the free trials, free subscriptions or free sample lists but if a vendor is actually offering a free database of business contacts how much should you trust it? This thought came ab

Preparation and knowing your account or target prospect is high among the golden rules of inside sales. Whether it's simply looking up the company's website to understand what they do, their products and their offerings or its in-depth pre-sales research which involve reading and understand all that one can find on the decision maker, the more o

Marketing data is a long term and constant requirement. How much data is needed can vary with time in the short term but the need for marketing data for most businesses doesn't diminish over the long run. So when marketing executives evaluate sources to help them address this requirement and help them build more data or maintain their data, t

A great question in this economic climate and something a lot of companies will be debating on as a strategy till things are looking up again. 

If information lacks quality, then it's not really information That's what Lou Agosta a principal analyst at Forrester Research said in 2005 for an article which still holds true and will hold true for a long time to come. The news article in Techtarget titled "

That's right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report were published in a story on BtoBOnline Magazine titled "CMO Council report: Many budgets up" by Kate Maddox. 

Conversation between marketers (names have been modified to protect identities) Kermit The Frog: Just look at these statistics from our last email campaign! They are terrific! 100 percent of the emails we sent went out, 90% were delivered and 40% were opened!  Batman

It's an important question to reflect on before giving a go-ahead on any email marketing campaign. Personally, I hate spam as much every other person out there, I like the concept of using purely opt-in lists or double opt-in lists to run email campaigns but practically I also know not everyone can build perfect opt-in or permission-based lists