Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

Retaining Existing Customers Vs Acquiring New Customers - Whats Is The Better Strategy?

Retaining Existing Customers Vs Acquiring New Customers - Whats Is The Better Strategy?

A great question in this economic climate and something a lot of companies wi...see more

16 Percent Of Marketing Budgets Likely To Be Spent On Database & Direct Marketing This Year

16% Of Marketing Budgets Likely To Be Spent On Database & Direct Marketing This Year

That's right, as much as 16% of the marketing budgets allocated by global B2B co...see more

What Happens To Your Conference Event Or Trade Show Leads When The Lights Go Out?

What Happens To Your Conference Event Or Trade Show Leads When The Lights Go Out?

I just had a brief conversation with our prospecting team who are currently w...see more

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Anna Jensen
Anna Jensen Director of Marketing, DigitalShadows