Marketing Data Insider

We have been building customized business contact and decision maker lists for over five years now. We have built them for military technology companies, for data systems integration companies, for logistics software, healthcare systems...you name it. We have helped companies identify t

Data Strategy Magazine published reports of a study carried out in the UK by Kalido where they researched companies with a turnover higher than $500 million and found less than half of the respondents satisfied with their database quality. In the

There are a plethora of marketing and lead generation software applications tools out there. Some of them simple, others loaded with features. Some of them cost a small fortune and others are priced as low as nothing. While large companies can set aside significant technology budgets for their lead generation technology, it doesn't mean small bu

Salesforce Announces Twitter App - Read this post on the ZDNet blog and it confirms one of the new year predictions we made in January and validates what we have been talking about in some of the earlier posts B2B Marketing Data Forecast - Blog, Twitter & Linkedin Info A Standard Data

An inside sales rep with the task of cold calling the CEO or high ranking executive of a fairly large organization over the phone would have a daunting experience even connecting. Getting past the gatekeepers and assistants is just part of the battle. Even if one is lucky enough to connect, it's not always easy to strike up a rapport as executiv

Have you ever moved house where everything you had needed to be moved and looked at it as an opportunity to get rid of what you won't be needing or replace what doesn't work anymore? It's an almost natural chain of thought when you are moving things to a new setting that you would like to bring with you only what you need and leave behind what y

Targeting large companies always requires going that extra mile in terms of preparing the pre-sales data and sales intelligence which includes knowing the right set of decision makers. When it comes to these larger accounts knowing just one or two high-level decision makers is barely enough to crack into them and get discussions moving. The same

Although the company's internal marketing or lead database and inbound leads is the best place to start looking while building out targeted email lists for upcoming campaigns, there is a constant need to replenish these databases with new email lists and fresh leads. Inbound leads aside, whether you are looking to build target list on the basis

When it comes to complex b2b sales and selling a product or service that is so specific in nature that you need to identify an equally specific role within your target organization the options you have before you to source such leads are narrowed down. Most company and contact databases have general contacts which are not role specific. Most ven

Do you sell into companies which are are Salesforce.com customers? If the answer is yes then I can relate to your need to build a database of very specific contacts who are directly responsible for managing Ready Contacts. While building a target list of companies who sell into Salesforce.com companies there are two universal questions they need