Marketing Data Insider

Marketing's objective is to reach out to prospects and nurture them to build a pipeline of warm contacts who can be further developed into opportunities. Outbound marketing including email marketing, direct mail and telemarketing form the foundation of marketing's rea

A common outcome of mergers and acquisitions is that the customers and partners of the acquired company face a lot of uncertainties about product evolution, product support and their own technology roadmap considering this uncertainty. Its also a golden opportunity for competitors of the acquired company to launch an aggressive sales effort o

I have been tracking Sales 2.0 conference updates from @greenleads and @damphoux this morning and came across this tweet that that RT'd on @readycontacts just now. For the first time in a long time I

Our interview series on "How Good Data Turbo Charges Lead Generation" is turning out more exciting with each passing week and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book 

"My connect rates are great! I connect with someone 80% of the time when I dial any number off my list!" ... Aren't we missing the point here? How many of those dials end up connecting with the real decision maker at that account? Not as

We've been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it's

Every company works towards improving their sales and marketing effectiveness. It's a never-ending process in the quest for how to generate better results and in today's perspective, how to do this more efficiently without exponentially increasing resources to get those better results. The "Lean Mean Marketing And Sales Machine" is going to be a se

There is always data cleansing for fixing a database which is plagued with bad data although anyone who has been through the process knows how tedious and time consuming it could be and would instantly look for ways to prevent having to carry out a large cleansing operation again. Cleansing old and redundant data is a necessay evil but allowing

We've discussed the advantages of setting up a dedicated lead qualification process to help connect with and qualify inbound leads and leads generated from various marketing programs like events, conferences, white-paper downloads etc. and a recent sequence of events here at the ReadyContacts brough

As we continue our quest to uncover more expert insights into how quality marketing data impacts the effectiveness and success of marketing and sales campaigns across businesses we had the good fortune of discussing some of these issues with demand creation and sales 2.0 thought leader Michael Damphousse, President of