Marketing Data Insider

Oracle OpenWorld is an annual Oracle event for business decision-makers, IT management, and line-of-business end users. OpenWorld is one of industry's main event that brings us more than 2,000 sessions, 450 exhibitors / vendors, keynotes from the world’s technology leaders, hands-on labs, several special networking events, and much more. O

Salesforce.com's Dreamforce is one such event marketers look forward to with lot of anticipation. San Francisco, California where thousands of registered attendees participated with lots of energy, enthusiasm and zeal. Dreamforce 2012 is the industry's biggest & largest Business conference so far. Its now official to say that Dreamforce 12 w

Dreamforce is the most talked about cloud computing event of the year. This year's Dreamforce was the tenth annual cloud computing event of the year. The 4 day long grand event kicked off on September 18th and wrapped on September 21st. Approximately 90,000 attendees from 65+ countries and about 350+ Dreamforce Exhibitors and almost 800 sessions we

Salesforce.com's annual event has always been a gala event since the last 10 years. So was DreamForce 2012. It was held at Moscone Center San Fransisco, California. The DreamForce event gets bigger and bigger each year. With more that 350 Dreamforce Exhibitors, it is bel

Less is More is not a very commonly felt idea as far as a company's marketing database is concerned. Traditionally, if you built a large marketing database then it seemed like you could market to more people and you could potentially make more money. So everyone is going after ways to build an even larger marketing database using list brokers, r

If your sales team resembles any of the other sales teams are high growth companies that is focused on topline like a hawk, then you will identify with these problems. The sales team is constantly focused on the most mature leads to drive them to closure. Majority of the sales reps are not investing enough time in growing e

B2B marketers spend a lot of time on marketing strategies, events, webinars, new marketing technologies and applications and a lot more. But as they execute all their campaigns, one aspect that ends up playing the biggest part is the list or segment of contacts who they target. If all their strategies, content and nurturing is not relevant to th

Salesforce.com's awesome new Facebook-for-enterprise product Chatter was unveiled a few months ago and as promised it was available by default for all Salesforce.com customers. Nothing to buy, activate or install. It was provisioned for all and that was a brilliant strategy. One of our customers who is building a

Everyone visiting your website is a potential lead. This is especially true for B2B companies because the most likely reason business contacts visit a B2B company website is because they are looking for a similar solution. So its critical for you to have complete knowledge of who

B2B demand generation is getting tougher than ever before. Mass marketing is dead. Direct marketing is ignored. Email marketing has turned into a spray and pray tactic. But sales quotes have remained the same and are growing. In this situation, its imperative for every marketer to think outside the box