Marketing Data Insider

If there is one thing we've learned about Enterprise systems sales, it's serious business! Within the realm of technology sales, it's possibly one of the most challenging products and solutions to sell with complex decision making involved, several stakeholders who need to get involved with the decision making process and a long sales cycle. The

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing campaigns, VPs of IT, VP's of Marketing, Directors of Human Resources, CFO's and Project Managers are just a few of those positions

Everyone talks about target marketing, improving the focus of their marketing campaigns and going for the personalized marketing approach. There are discussions on how to get efforts more targeted and then people are assigned to overhaul the website to make it appeal to different market segments or decision-making levels. Some are assigned to de

When it comes to building lists of decision makers and expanding a marketing database, every vertical comes with its unique set of challenges. As a company that builds customized lists of decision makers, we've had the opportunity to work across several of these verticals and has been e

Selling to a large company is no cakewalk. If anything, it needs patience, perseverance and a very well planned out approach. If you're one of the smaller companies or startups which has a large fortune company like Microsoft, Walmart, Oracle or Cisco on your client list, you've gone through the whole process of getting registered as a potential

There was a well-written post by Robert Vanselow, VP of Sales and Marketing at Newsmax Media titled: "When it comes to e-mail lists, more marketing is better" published on DMNews' 

When selling to high-level decision making executives such as C-Level and Vice President level target contacts, the frustration for many inside sales executives is in connecting with these decision makers. More often than not, especially while selling to larger companie

A great question in this economic climate and something a lot of companies will be debating on as a strategy till things are looking up again. 

That's right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report were published in a story on BtoBOnline Magazine titled "CMO Council report: Many budgets up" by Kate Maddox. 

I just had a brief conversation with our prospecting team who are currently working on qualifying leads for a well-known technology company. The leads come through from events and trade shows the company regularly participates in and t