Marketing Data Insider

Lead lists and business contact data are an integral need of almost every marketer or salesperson in some form or the other. Whether you need to build a list of target customers or you simply need to locate one decision maker within your target account along with contact details, here are some sources you should take a look at to find what you n

Having checked out Mike Damphousse's blog post very competitive cost by putting them on the listing for providers to bid. Essentially an Odesk or Elance of task related work, Mechanical Turk is a marketplace for both providers and requesters of very

A great DemandGenReport article by Kenneth Krogue, President of InsideSales.com titled Picking 5 Of The Top 5 Time Wasters of Inside Sales & Lead Generation simply echoes our belief that spending more on bu

Inspired by Matt McGee's Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation "Twitterati" (The word that I just came up with for the who is who on Twitter). Twitter has been a great source of communication, networking and als

Getting started with building custom target lists of decision makers for your sales and marketing campaigns using ReadyContacts is probably not as complicated as you may have thought. A number of customers who we have spoken to are initially a bit wary of what the process will involve and how much of their time and assistance will be required durin

Do lists make up an important part of your lead generation strategy and are they an integral part of your lead pipeline? If the answer is no, then the rest of this post isn't going to be all that useful but if it is yes, then read on! This is the question we have been asking a number of our customers and prospects while talking to them not just

The one trend we have been following consistently in business to business marketing technology is how it's moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation

It's intriguing how marketers are turning to explore new strategies to change their game plan during this time of recession and how blog posts and articles that address this topic are quickly gaining in popularity and demand. As Jon Miller "Sign Of The Times: Marketing In A Recession"  For the past two months, the number

Business to business technology marketing has it's own learning curve and comes with its own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology-based products and services also vary and a lot based on the nature of what you sell.  If you sell technology to a

This last week has been fun trying out an early beta version of Nurture an 'easy to use' lead nurturing application. Though there are one or two small bugs to fix since it's still in the earlier testing stages and not live for everyone to start using yet, it looks promising and worked well for me. The application is built to be a simplif