Marketing Data Insider

Finding very specific role-based contacts at deeper levels within an organization structure can be critical to connecting with the right people for your sales. While you can start building a list of higher level contacts like CIO's, CTO's and some of the top VP level contacts using ready lead databases like

The last months have seen an increasing emphasis on building a strong qualified lead database through robust inbound lead generation programs. Inbound lead marketing has set marketers buzzing to develop more content, experiment with new ways of getting prospects to the website and filli

CRM has been widely adopted across the organization of all sizes over the past decade for effectively managing all customer relationship functions, though a large focus has been on sales force automation. Sales and lead management have been streamlined a lot with CRM systems and though there are newer challenges, the sales management process wou

"Cheap Lists DON'T deliver Rich Results, they deliver Cheap Results". If you have read the Sandra Boynton book (see image above) to your child, then you know what I am relating this too. If not (which most likely means you are yet to step into parenthood), then you will. I find it funny when I talk to marketing managers who are looking for high-

The interesting thing about the economy slowdown and its impact on marketing as well as sales is that it's driven us all to do more with less. Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven't reduced. They have gone up. However, it's no

Business to business marketers who have been generating business contacts in target accounts. I've often seen software development companies go after volume of business contacts and try and sell their services to just about any "IT" contact who is manager level and above irrespective of his exact responsibility and relevance as the correct decis

A lead database is no longer a rolodex. marketing database which is great news! The bad news is lots of lead data sources can also mean a lot of different formats, a lot of different data points and a lot of inconsistency in your database records. That is something you need to avoid. The cleaner and more consistent your

Have you ever thought that your last b2b marketing campaign was not really as ineffective as it may have seemed? Are you sure your CRM or lead management software analytics tools are not blinding you with wrong reports?  Alright. I'll admit it's completely wrong to blame CRMs, lead nurturing software, lead management tools or even email mar

More than 30 million people out of the 138 million employed in the US will switch jobs in the next 12 months – Gartner Group That's what you'll read in Reachforce's The B2B Lead Blog post titled 

A strong opinion or statement can invoke an equally strong challenge and that's one of the wonders of blogging. It's also what just happened today when the marketing team at Hubspot posted a stro