Marketing Data Insider

One of the great things about being a B2B marketer is you're pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. Dont forget to post your results in the comments and share this with other fellow marketing pros

If there is one thing we've learned about Enterprise systems sales, it's serious business! Within the realm of technology sales, it's possibly one of the most challenging products and solutions to sell with complex decision making involved, several stakeholders who need to get involved with the decision making process and a long sales cycle. The

B2B marketing database management like any other function of an organization has its own language and its own terms peculiar to those who use them and sound greek to those who don't. Data-speak is what you can call it! No matter how vague or complicated any of these words may seem, they all have very simpl

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing campaigns, VPs of IT, VP's of Marketing, Directors of Human Resources, CFO's and Project Managers are just a few of those positions

Everyone talks about target marketing, improving the focus of their marketing campaigns and going for the personalized marketing approach. There are discussions on how to get efforts more targeted and then people are assigned to overhaul the website to make it appeal to different market segments or decision-making levels. Some are assigned to de

We are excited about posting the first of our series of  "How Good Data Turbo Charges Lead Generation" interviews where we'll talk to prominent b2b marketing and lead generation experts to get some of their experiences and their views on marketing data, databases and their role in successful lead g

When it comes to building lists of decision makers and expanding a marketing database, every vertical comes with its unique set of challenges. As a company that builds customized lists of decision makers, we've had the opportunity to work across several of these verticals and has been e

Selling to a large company is no cakewalk. If anything, it needs patience, perseverance and a very well planned out approach. If you're one of the smaller companies or startups which has a large fortune company like Microsoft, Walmart, Oracle or Cisco on your client list, you've gone through the whole process of getting registered as a potential

While its great to see so many marketers enthusiastic about their inbound lead generation programs and discuss metrics and success stories on how many leads came through which can be added to the funnel, the process of inbound lead qualification still remains the ignored step-child of marketing and sales. While some companies are not in agreement w

There was a well-written post by Robert Vanselow, VP of Sales and Marketing at Newsmax Media titled: "When it comes to e-mail lists, more marketing is better" published on DMNews'