Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

One of the great things about being a B2B marketer is you're pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. Dont forget to post your results in the comments and share this with other fellow marketing pros

Think You Are A B2B Marketer Huh? - Take The B2B Marketing Mini Quiz!

If there is one thing we've learned about Enterprise systems sales, it's serious business! Within the realm of technology sales, it's possibly one of the most challenging products and solutions to sell with complex decision making involved, several stakeholders who need to get involved with the decision making process and a long sales cycle. The

Know Your SAP Business Contacts

B2B marketing database management like any other function of an organization has its own language and its own terms peculiar to those who use them and sound greek to those who don't. Data-speak is what you can call it! No matter how vague or complicated any of these words may seem, they all have very simpl

B2B Data-pedia - The ReadyContacts Marketing Database Management Dictionary

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing campaigns, VPs of IT, VP's of Marketing, Directors of Human Resources, CFO's and Project Managers are just a few of those positions

Online Advertising Business Contacts - The New Hot Seller

Everyone talks about target marketing, improving the focus of their marketing campaigns and going for the personalized marketing approach. There are discussions on how to get efforts more targeted and then people are assigned to overhaul the website to make it appeal to different market segments or decision-making levels. Some are assigned to de

Targeted Marketing Best Practice No 1 - Segment Your Business Contacts Database

Selling to a large company is no cakewalk. If anything, it needs patience, perseverance and a very well planned out approach. If you're one of the smaller companies or startups which has a large fortune company like Microsoft, Walmart, Oracle or Cisco on your client list, you've gone through the whole process of getting registered as a potential

B2B List Building- Have A Foot In The Door? It's Now Time To Squeeze In

While its great to see so many marketers enthusiastic about their inbound lead generation programs and discuss metrics and success stories on how many leads came through which can be added to the funnel, the process of inbound lead qualification still remains the ignored step-child of marketing and sales. While some companies are not in agreement w

How To Simplify Inbound Lead Qualification

There was a well-written post by Robert Vanselow, VP of Sales and Marketing at Newsmax Media titled: "When it comes to e-mail lists, more marketing is better" published on DMNews' 

BtoB Email lists - Is Bigger Really Better?

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally