Marketing Data Insider

We are in an era where LinkedIn doesn't need an introduction. But still there are a few individuals who are unaware of this website called LinkedIn.com. To explain such individuals, LinkedIn is an online business networking tool. This website has more than 60 million registered users. It is one of the website that reached 1 million users mark

Lead generation is a process of generating a consumer's interest into products or services of a business. Lead generation is the most integral part in any B2B marketing campaign. There are various available tactical methods to generate leads that include both paid and non-paid sources. But while keeping up pace with modern technology and stra

Every marketer has been taught about 4 P's of marketing mix i.e. Product, Price, Place and Promotion. This mix however doesn't hold importance in case of B2B marketing. The mix we have been taught is the "Business-to-Customer" B2C mix. In the B2B scenario the mix is all about Content, connection, communication and conversion. These 4 C's are

More and more companies today are conducting online research before finalizing their final vendor lists. This is a scene where a company website plays an important role. While conducting an online research if the company could not find out your website, its you who lost the opportunity to do business. It is (in our opinion) important to have

If you haven't dome any kind of Email marketing as of now, then you are surely missing some of the key opportunities. No matter what your business size is, email marketing benefits all. Never discourage yourself if you come across any email marketing myth. These things are propagated by those who get get it right. For people who has successfu

An effective email marketing list is the key to reach your target customers. That's the reason why list building is so important for your company and business. It not only affects the revenue earn but it also affects on the reach of your product and service. List building can help build trust and confidence in your prospects to act on integra

When a marketer prepares to establish email campaign, various ideas and thoughts run through his mind. The key point in establishing a successful marketing campaign is to get your audience's attention and spark an interest. The concept of email marketing is not new but getting started is still a difficult task for large and small business own

The companies in the B2B sphere have been surveyed by one or the other consulting firms. These consulting firms conducted surveys to study & evaluate the impact of various marketing strategies that have evolved recently. One such popular strategy these days is 'Lead generation'. These studies and surveys bring various metrics & touch

Building an email list is the most important task for any marketing campaign. The success and failure totally depends on the quality of your list and not quantity. As per the definition provided by 'Affiliate Review Guru' "List building is the activity of amassing a mailing list. This can be done in several ways, such as driving traffic to sq

Oracle OpenWorld kicked off on 30th September 2012 i.e. right after Salesforce.com's Dreamforce. Both the events were held at the same location i.e. Moscone Center, San Fransisco, California. The event opened with a keynote address from the company's supreme leader, Larry Ellison. People present there said it