Marketing Data Insider

Dreamforce is the most talked about cloud computing event of the year. This year's Dreamforce was the tenth annual cloud computing event of the year. The 4 day long grand event kicked off on September 18th and wrapped on September 21st. Approximately 90,000 attendees from 65+ countries and about 350+ Dreamforce Exhibitors and almost 800 sessions we

Salesforce.com's annual event has always been a gala event since the last 10 years. So was DreamForce 2012. It was held at Moscone Center San Fransisco, California. The DreamForce event gets bigger and bigger each year. With more that 350 Dreamforce Exhibitors, it is bel

If your sales team resembles any of the other sales teams are high growth companies that is focused on topline like a hawk, then you will identify with these problems. The sales team is constantly focused on the most mature leads to drive them to closure. Majority of the sales reps are not investing enough time in growing e

Salesforce.com's awesome new Facebook-for-enterprise product Chatter was unveiled a few months ago and as promised it was available by default for all Salesforce.com customers. Nothing to buy, activate or install. It was provisioned for all and that was a brilliant strategy. One of our customers who is building a

A common outcome of mergers and acquisitions is that the customers and partners of the acquired company face a lot of uncertainties about product evolution, product support and their own technology roadmap considering this uncertainty. Its also a golden opportunity for competitors of the acquired company to launch an aggressive sales effort o

Our interview series on "How Good Data Turbo Charges Lead Generation" is turning out more exciting with each passing week and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book 

Every company works towards improving their sales and marketing effectiveness. It's a never-ending process in the quest for how to generate better results and in today's perspective, how to do this more efficiently without exponentially increasing resources to get those better results. The "Lean Mean Marketing And Sales Machine" is going to be a se

There is always data cleansing for fixing a database which is plagued with bad data although anyone who has been through the process knows how tedious and time consuming it could be and would instantly look for ways to prevent having to carry out a large cleansing operation again. Cleansing old and redundant data is a necessay evil but allowing

We've discussed the advantages of setting up a dedicated lead qualification process to help connect with and qualify inbound leads and leads generated from various marketing programs like events, conferences, white-paper downloads etc. and a recent sequence of events here at the ReadyContacts brough

As we continue our quest to uncover more expert insights into how quality marketing data impacts the effectiveness and success of marketing and sales campaigns across businesses we had the good fortune of discussing some of these issues with demand creation and sales 2.0 thought leader Michael Damphousse, President of