Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

We are in an era where LinkedIn doesn't need an introduction. But still there are a few individuals who are unaware of this website called To explain such individuals, LinkedIn is an online business networking tool. This website has more than 60 million registered users. It is one of the website that reached 1 million users mark

5 Steps to Generate B2B Leads Using Linkedin

Lead generation is a process of generating a consumer's interest into products or services of a business. Lead generation is the most integral part in any B2B marketing campaign. There are various available tactical methods to generate leads that include both paid and non-paid sources. But while keeping up pace with modern technology and stra

Basics of Lead Generation

Every marketer has been taught about 4 P's of marketing mix i.e. Product, Price, Place and Promotion. This mix however doesn't hold importance in case of B2B marketing. The mix we have been taught is the "Business-to-Customer" B2C mix. In the B2B scenario the mix is all about Content, connection, communication and conversion. These 4 C's are

Four C's of B2B Marketing Mix

More and more companies today are conducting online research before finalizing their final vendor lists. This is a scene where a company website plays an important role. While conducting an online research if the company could not find out your website, its you who lost the opportunity to do business. It is (in our opinion) important to have

Lead Generating Essentials for Your Website

If you haven't dome any kind of Email marketing as of now, then you are surely missing some of the key opportunities. No matter what your business size is, email marketing benefits all. Never discourage yourself if you come across any email marketing myth. These things are propagated by those who get get it right. For people who has successfu

Why Not to Ignore Email Marketing

An effective email marketing list is the key to reach your target customers. That's the reason why list building is so important for your company and business. It not only affects the revenue earn but it also affects on the reach of your product and service. List building can help build trust and confidence in your prospects to act on integra


When a marketer prepares to establish email campaign, various ideas and thoughts run through his mind. The key point in establishing a successful marketing campaign is to get your audience's attention and spark an interest. The concept of email marketing is not new but getting started is still a difficult task for large and small business own


The companies in the B2B sphere have been surveyed by one or the other consulting firms. These consulting firms conducted surveys to study & evaluate the impact of various marketing strategies that have evolved recently. One such popular strategy these days is 'Lead generation'. These studies and surveys bring various metrics & touch

Most Interesting Lead Generation Metrics

Building an email list is the most important task for any marketing campaign. The success and failure totally depends on the quality of your list and not quantity. As per the definition provided by 'Affiliate Review Guru' "List building is the activity of amassing a mailing list. This can be done in several ways, such as driving traffic to sq


Oracle OpenWorld kicked off on 30th September 2012 i.e. right after's Dreamforce. Both the events were held at the same location i.e. Moscone Center, San Fransisco, California. The event opened with a keynote address from the company's supreme leader, Larry Ellison. People present there said it


Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally