23 Survey Email Templates With Examples to Use Now

Gathering valuable insights from your customers, employees, or market is essential for making informed decisions. One of the most straightforward ways to collect this information is through surveys. However, crafting a compelling survey invitation email can feel overwhelming. That's where survey email templates come to the rescue!

If you've ever found yourself stuck trying to write the perfect survey invitation, you're not alone. Many professionals face this challenge, but there's a simple solution that can streamline the process and improve your response rates. Survey email templates give you a ready-made framework for creating effective, engaging emails without starting from scratch each time.

In this guide, we'll walk you through 23 versatile survey email templates, covering scenarios from customer feedback to employee engagement and beyond. Each template is designed to help you craft the perfect survey invitation, with real-life examples to spark inspiration.

Whether you're a seasoned marketer fine-tuning your survey strategy or just starting out, you're in the right place. Let's dive in and explore how these templates can make your survey invitations more effective and impactful.

Customer Feedback Survey Email Templates

Template 1: Post-Purchase Survey

Subject Line: How was your recent purchase from [Company Name]?

Dear [Customer Name],

Thank you for your recent purchase from [Company Name]. We hope you're enjoying your new [product name]!

We'd love to hear about your shopping experience. Would you mind taking a quick 2-minute survey? Your feedback helps us improve and serve you better.

[Button: Take the Survey]

As a token of our appreciation, we'll enter you into a draw to win a $50 gift card when you complete the survey.

Thank you for your time and for choosing [Company Name].

Best regards,
[Your Name]
Customer Experience Team

This template works well because it:

• Is timely (sent soon after purchase)
• Clearly states the purpose
• Emphasizes brevity (2-minute survey)
• Offers an incentive (chance to win a gift card)

Template 2: Service Feedback Survey

Subject Line: How did we do? Share your thoughts on our service

Hello [Customer Name],

We hope this email finds you well. You recently interacted with our customer service team, and we'd love to know how we did.

Your feedback is invaluable in helping us improve our service. Could you spare a few moments to answer 5 quick questions?

[Button: Rate Our Service]

Your honest opinion matters to us, whether it's praise or constructive criticism. We're committed to providing the best possible service, and your input helps us achieve that goal.

Thank you for being a valued customer of [Company Name].

Warm regards,
[Your Name]
Customer Support Manager

This template is effective because it:

• Personalizes the email
• Emphasizes the importance of the customer's opinion
• Keeps the survey short (5 questions)
• Encourages honest feedback, both positive and negative

Template 3: Product Review Survey

Subject Line: Your thoughts on [Product Name]? We're all ears!

Hi [Customer Name],

We noticed you've been using [Product Name] for a while now. How's it going? We'd love to hear your honest review!

Your insights can help us improve [Product Name] and assist other customers in making informed decisions. Would you be willing to share your experience in a brief survey?

[Button: Review [Product Name]]

As a thank you for your time, we'll send you a special 15% off coupon for your next purchase once you complete the survey.

We appreciate your feedback and your trust in [Company Name].

Cheers,
[Your Name]
Product Development Team

This template stands out because it:

• Shows awareness of the customer's product usage
• Explains how the feedback will be used
• Offers a tangible incentive (discount coupon)
• Uses a friendly, conversational tone

Employee Engagement Survey Email Templates

Template 4: Employee Satisfaction Survey

Subject Line: Your voice matters - Annual Employee Satisfaction Survey

Dear [Employee Name],

At [Company Name], we believe that our employees are our greatest asset. Your satisfaction and well-being are crucial to our collective success.

It's time for our annual Employee Satisfaction Survey, and we need your honest feedback. This survey will help us understand what we're doing well and where we can improve to make [Company Name] an even better place to work.

[Button: Start the Survey]

The survey should take about 10-15 minutes to complete. Your responses will be kept confidential and will only be used in aggregate to inform company-wide initiatives.

Remember, your voice matters. Help shape the future of [Company Name] by participating in this important survey.

Thank you for your dedication and contribution to our team.

Best regards,
[Your Name]
HR Director

This template is effective because it:

• Emphasizes the importance of employee feedback
• Assures confidentiality
• Provides an estimated time for completion
• Explains how the feedback will be used

Template 5: Workplace Culture Survey

Subject Line: Help us build a better workplace culture at [Company Name]

Hello [Employee Name],

At [Company Name], we're on a mission to create an inclusive, supportive, and engaging work environment. To achieve this, we need your help!

We're conducting a Workplace Culture Survey to understand your experiences and perspectives. Your insights will guide our efforts to foster a culture where everyone can thrive.

[Button: Share Your Thoughts]

The survey should take about 8-10 minutes to complete. Your responses are anonymous, allowing you to share freely and honestly.

By participating, you're actively shaping the future of our workplace. Let's work together to make [Company Name] an amazing place to work!

Thank you for your valuable input and commitment to our shared success.

Warm regards,
[Your Name]
Chief People Officer

This template works well because it:

• Clearly states the purpose of the survey
• Emphasizes anonymity to encourage honest responses
• Highlights the employee's role in shaping company culture
• Uses inclusive language ("Let's work together")

Template 6: Exit Interview Survey

Subject Line: Your [Company Name] experience - We'd love your feedback

Dear [Employee Name],

As you prepare to embark on your next career adventure, we want to thank you for your contributions to [Company Name]. Your dedication and hard work have been truly appreciated.

We'd be grateful if you could take a few moments to complete our Exit Interview Survey. Your honest feedback will help us improve the employee experience for current and future team members.

[Button: Complete Exit Survey]

The survey should take about 15-20 minutes. Your responses will be kept confidential and will only be used to enhance our workplace practices.

We wish you all the best in your future endeavors and hope that your time with us has been rewarding.

Thank you once again for your service to [Company Name].

Sincerely,
[Your Name]
HR Manager

This template is effective because it:

• Shows appreciation for the employee's contributions
• Explains how the feedback will be used
• Assures confidentiality
• Wishes the departing employee well in their future career

Market Research Survey Email Templates

Template 7: Target Audience Research Survey

Subject Line: Help shape the future of [Product/Service] - Your opinion matters!

Hello [Recipient Name],

We're reaching out to you as a valued member of our target audience. Your insights are crucial in helping us develop products and services that truly meet your needs.

We're conducting a brief market research survey and would love to hear your thoughts. By participating, you'll have a direct impact on the future of [Product/Service].

[Button: Start the Survey]

The survey should take about 5-7 minutes to complete. As a token of our appreciation, we'll enter you into a draw to win one of five $100 Amazon gift cards.

Your responses will be kept confidential and will only be used for research purposes.

Thank you for helping us serve you better!

Best regards,
[Your Name]
Market Research Team
[Company Name]

This template stands out because it:

• Emphasizes the recipient's importance as a target audience member
• Offers a chance to influence product development
• Provides an attractive incentive
• Assures confidentiality of responses

Template 8: Product Development Feedback Survey

Subject Line: Your input needed! Help us create the perfect [Product]

Dear [Customer Name],

We're excited to announce that we're developing a new [Product], and we need your expertise!

As a valued customer, your opinion is incredibly important to us. We want to ensure that our new [Product] meets your needs and exceeds your expectations.

Could you spare 10 minutes to share your thoughts in our Product Development Survey?

[Button: Share Your Ideas]

Your input will directly influence the features and design of our new [Product]. Plus, as a thank you for your time, you'll get exclusive early access to the [Product] once it's launched!

We can't wait to hear your ideas and create something amazing together.

Thank you for being an integral part of our product development process.

Cheers,
[Your Name]
Product Manager
[Company Name]

This template is effective because it:

• Creates excitement about a new product
• Makes the customer feel valued and important
• Offers an exclusive reward (early access)
• Emphasizes collaboration ("create something amazing together")

Template 9: Industry Trends Survey

Subject Line: Share your insights on [Industry] trends and win!

Hello [Recipient Name],

As a professional in the [Industry] field, your perspective on current trends and future predictions is invaluable.

We're conducting an Industry Trends Survey to gather insights from experts like you. Your input will contribute to a comprehensive report that we'll share with all participants.

[Button: Participate in Survey]

The survey should take about 15 minutes to complete. As a token of our appreciation, we're offering:

- A free copy of the final industry report (valued at $499)

- Entry into a draw to win a ticket to [Major Industry Conference]

Your responses will be aggregated and kept anonymous in the final report.

Thank you for contributing to this important research. Together, we can shape the future of [Industry].

Best regards,
[Your Name]
Research Director
[Company Name]

This template works well because it:

• Appeals to the recipient's expertise
• Offers valuable incentives (industry report and conference ticket)
• Promises to share results with participants
• Assures anonymity in the final report

Event Feedback Survey Email Templates

Template 10: Post-Event Feedback Survey

Subject Line: How was [Event Name]? We'd love your feedback!

Dear [Attendee Name],

Thank you for attending [Event Name]! We hope you had a fantastic time and found the experience valuable.

To help us make our future events even better, we'd greatly appreciate your feedback. Could you take a few minutes to share your thoughts?

[Button: Rate Your Experience]

The survey should take no more than 5 minutes to complete. Your honest feedback, whether positive or constructive, is incredibly valuable to us.

As a thank you for your time, we'll enter you into a draw to win a free ticket to our next event!

We appreciate your participation and look forward to seeing you at future events.

Best regards,
[Your Name]
Event Coordinator
[Company Name]

This template is effective because it:

• Is timely (sent soon after the event)
• Keeps the survey short (5 minutes)
• Encourages honest feedback
• Offers an relevant incentive (free ticket to next event)

Template 11: Webinar Feedback Survey

Subject Line: Quick question about today's webinar on [Topic]

Hi [Attendee Name],

Thank you for joining our webinar on [Topic] today. We hope you found it informative and engaging.

We have a quick question for you: On a scale of 1-10, how likely are you to recommend this webinar to a colleague?

[Button: Rate the Webinar]

Your rating and any additional feedback will help us improve our future webinars. If you have a moment, we'd love to hear what you liked and what we could do better.

As a token of our appreciation, we'll send you the webinar recording and slides once you complete the survey.

Thank you for your time and for being a part of our webinar community!

Best wishes,
[Your Name]
Webinar Host
[Company Name]

This template stands out because it:

• Asks for a quick, simple rating (NPS style)
• Offers valuable content (recording and slides) as an incentive
• Keeps the initial ask very small, with an option for more feedback
• Uses a conversational, friendly tone

Template 12: Conference Satisfaction Survey

Subject Line: Your thoughts on [Conference Name] - Help us improve!

Dear [Attendee Name],

We hope you had a great time at [Conference Name]! As we wrap up this year's event, we're already thinking about how to make next year even better.

Your feedback is crucial in helping us enhance the conference experience. Would you mind taking a few minutes to share your thoughts?

[Button: Share Your Feedback]

The survey should take about 10 minutes to complete. We're interested in hearing about everything — from the speakers and sessions to the venue and networking opportunities.

As a thank you for your valuable input, we'll give you a 20% discount on next year's conference tickets when you complete the survey.

Your feedback will directly influence the planning of our future events. Thank you for helping us create an even more amazing conference experience!

Best regards,
[Your Name]
Conference Organizer
[Company Name]

This template works well because it:

• Shows that the organizers value attendee feedback
• Covers various aspects of the conference experience
• Offers a relevant and valuable incentive (discount on future tickets)
• Emphasizes how feedback will be used

Net Promoter Score (NPS) Survey Templates

Template 13: NPS Survey for Customers

Subject Line: [Customer Name], would you recommend us?

Hello [Customer Name],

We hope you're enjoying your experience with [Company Name]. We have a quick question for you:

On a scale of 0-10, how likely are you to recommend [Company Name] to a friend or colleague?

[Button: Rate Us]

Your score helps us understand how we're doing and where we can improve. After rating, we'd love to hear why you chose that score.

This survey will take less than a minute of your time, but it means the world to us.

Thank you for your honest feedback and for being a valued customer.

Best regards,
[Your Name]
Customer Success Manager
[Company Name]

This template is effective because it:

• Gets straight to the point with the NPS question
• Is very short and quick to complete
• Asks for additional context after the rating
• Emphasizes the importance of the customer's opinion

Template 14: NPS Survey for Employees

Subject Line: [Employee Name], your opinion matters - quick question inside

Dear [Employee Name],

At [Company Name], we believe that happy employees create happy customers. We'd like to know:

On a scale of 0-10, how likely are you to recommend [Company Name] as a place to work to a friend or family member?

[Button: Give Your Rating]

Your honest feedback is crucial in helping us create a workplace where everyone can thrive. After rating, please share what influenced your score.

This brief survey should take no more than 2 minutes to complete. Your responses will remain anonymous and will be used to improve our workplace culture.

Thank you for your candid feedback and for being an essential part of our team.

Warm regards,
[Your Name]
HR Director
[Company Name]

This template stands out because it:

• Adapts the NPS question for an employee context
• Assures anonymity to encourage honest responses
• Explains how the feedback will be used
• Keeps the survey very short (2 minutes)

Customer Loyalty Survey Templates

Template 15: Repeat Customer Feedback Survey

Subject Line: [Customer Name], we appreciate your loyalty!

Dear [Customer Name],

We've noticed that you've been a loyal customer of [Company Name] for [time period], and we can't thank you enough for your continued support!

To ensure we're meeting (and exceeding) your expectations, we'd love to hear your thoughts. Could you spare a few minutes for a quick survey?

[Button: Share Your Feedback]

The survey should take about 5 minutes to complete. Your insights will help us enhance our products/services and your overall experience with us.

As a token of our appreciation for your loyalty and time, we'll add a special 20% off coupon to your account once you complete the survey.

Thank you for being an amazing customer. We're committed to serving you better every day!

Best wishes,
[Your Name]
Customer Loyalty Manager
[Company Name]

This template works well because it:

• Recognizes and appreciates customer loyalty
• Keeps the survey short (5 minutes)
• Offers a generous incentive for long-time customers
• Shows commitment to continuous improvement

Template 16: Customer Retention Survey

Subject Line: We miss you, [Customer Name]! What can we do better?

Hello [Customer Name],

We hope this email finds you well. We've noticed that it's been a while since we've seen you at [Company Name], and we miss you!

We value your business and would love to understand if there's anything we can do to improve our services and win back your trust. Would you mind sharing your thoughts in a brief survey?

[Button: Tell Us What You Think]

The survey will take just 3 minutes of your time, but your feedback could make a world of difference to us. We're eager to learn how we can serve you better.

As a gesture of goodwill, we'll add a $10 credit to your account just for completing the survey. We hope this gives us a chance to welcome you back soon!

Thank you for your time and for being a part of the [Company Name] family.

Warm regards,
[Your Name]
Customer Relations Manager
[Company Name]

This template is effective because it:

• Shows genuine concern for the customer's absence
• Keeps the survey very short (3 minutes)
• Offers an incentive to re-engage the customer
• Uses a warm, welcoming tone

Website & App Feedback Survey Templates

Template 17: Website Usability Feedback

Subject Line: Help us improve your experience on [Website Name]

Hi [User Name],

We're constantly working to make [Website Name] better for you. As someone who regularly uses our site, your opinion is incredibly valuable.

Could you spare a few minutes to share your thoughts on our website's usability? Your feedback will directly influence our future updates and improvements.

[Button: Start Quick Survey]

The survey should take no more than 5 minutes to complete. We're interested in hearing about everything from navigation and design to content and overall user experience.

As a thank you for your time, we'll enter you into a draw to win a $100 gift card to use on our website.

Your insights are crucial in helping us create a website that truly meets your needs. Thank you for being an important part of our community!

Best regards,
[Your Name]
UX Research Team
[Company Name]

This template stands out because it:

• Targets regular website users
• Covers various aspects of website usability
• Offers a relevant incentive (gift card for the website)
• Emphasizes the user's role in improving the website

Template 18: App Experience Feedback

Subject Line: Your thoughts on the [App Name] app?

Hello [User Name],

Thank you for using the [App Name] app! We hope it's making your life a little easier and more enjoyable.

We're always looking for ways to improve, and who better to ask than our valued users? We'd love to hear about your experience with our app.

[Button: Rate Your App Experience]

The survey should take about 4 minutes to complete. Your feedback will help shape the future features and improvements of [App Name].

As a token of our appreciation, we'll upgrade you to our premium version for free for one month when you complete the survey!

Your opinion matters to us, and we're excited to hear what you think. Thank you for helping us create an even better app experience.

Cheers,
[Your Name]
Mobile App Development Team
[Company Name]

This template works well because it:

• Expresses appreciation for app usage
• Keeps the survey short (4 minutes)
• Offers a valuable incentive (free premium upgrade)
• Shows eagerness to hear the user's opinion

General Satisfaction Survey Templates

Template 19: Overall Satisfaction Survey

Subject Line: How are we doing? We'd love your feedback, [Customer Name]

Dear [Customer Name],

At [Company Name], we're on a mission to provide the best possible experience for our customers. To achieve this, we need your honest feedback.

We'd be grateful if you could take a few minutes to share your overall satisfaction with our products/services. Your input is invaluable in helping us understand what we're doing well and where we can improve.

[Button: Share Your Thoughts]

The survey should take about 7-10 minutes to complete. We'll cover various aspects of your experience with us, from product quality to customer service.

As a thank you for your time and insights, we'll send you a special discount code for 15% off your next purchase once you complete the survey.

Your feedback directly influences our decisions and helps us serve you better. Thank you for being an essential part of our journey to improvement!

Best wishes,
[Your Name]
Customer Experience Manager
[Company Name]

This template is effective because it:

• Clearly states the purpose of the survey
• Covers multiple aspects of the customer experience
• Offers a tangible incentive (discount code)
• Emphasizes the impact of the customer's feedback

Template 20: Customer Service Experience Survey

Subject Line: How did we do? Rate your recent customer service experience

Hello [Customer Name],

We recently assisted you with [brief description of the issue]. Our team strives to provide exceptional customer service, and we'd love to know how we did.

Could you take a moment to rate your recent experience with our customer service team?

[Button: Rate Our Service]

The survey will take just 2 minutes of your time. Your feedback helps us recognize great service and identify areas where we can improve.

If you had a positive experience, we'd be grateful if you could share it. If there's room for improvement, please let us know so we can serve you better in the future.

Thank you for helping us enhance our customer service. We appreciate your business and value your opinion.

Warm regards,
[Your Name]
Customer Support Manager
[Company Name]

This template stands out because it:

• References a specific recent interaction
• Keeps the survey very short (2 minutes)
• Encourages sharing of both positive and negative experiences
• Shows commitment to improving customer service

One-Question Survey Templates

Template 21: One-Question Feedback Survey

Subject Line: [Customer Name], we have a quick question for you

Hi [Customer Name],

We value your time, so we'll keep this brief. We have just one question for you:

What's the one thing we could do to improve your experience with [Company Name]?

[Button: Answer in 10 Seconds]

Your answer will help us focus our efforts on what matters most to our customers. It'll take just 10 seconds of your time, but it could make a big difference in how we serve you.

Thank you for your candid feedback and for being a valued customer of [Company Name].

Best regards,
[Your Name]
Customer Insights Team
[Company Name]

P.S. Feel free to write as much or as little as you'd like. We're all ears!

This template works well because it:

• Respects the customer's time with just one question
• Allows for open-ended feedback
• Emphasizes the quick nature of the survey (10 seconds)
• Encourages detailed responses if the customer wishes to elaborate

Follow-Up Survey Email Templates

Template 22: Reminder for Uncompleted Survey

Subject Line: [Customer Name], we still need your input!

Hello [Customer Name],

We recently invited you to participate in our [Survey Name], but we noticed you haven't had a chance to complete it yet. We understand life gets busy, but we truly value your opinion and would be grateful for your input.

If you have a few minutes to spare, we'd love to hear your thoughts:

[Button: Complete the Survey]

As a reminder, the survey should take about [X] minutes to complete. Your feedback is crucial in helping us [brief explanation of survey purpose].

To show our appreciation for your time, we're still offering [mention of incentive] when you complete the survey.

If you've already completed the survey, thank you! Please disregard this reminder.

We appreciate your time and thank you for being a valued [customer/employee/member] of [Company Name].

Best regards,
[Your Name]
[Your Position]
[Company Name]

This template is effective because it:

• Gently reminds the recipient about the uncompleted survey
• Reiterates the survey's importance and purpose
• Mentions the incentive again to encourage participation
• Acknowledges the possibility that the survey might have been completed already

Template 23: Follow-Up After Initial Survey

Subject Line: Thank you for your feedback, [Name]! One more question...

Dear [Name],

Thank you for taking the time to complete our recent [Survey Name]. Your feedback is invaluable and will help us [brief explanation of how feedback will be used].

Based on your responses, we have one follow-up question that will help us better understand your perspective:

[Insert follow-up question here]

[Button: Answer Follow-Up Question]

This will take less than a minute of your time, but it will provide us with crucial insights.

We appreciate your continued engagement and thank you for helping us improve.

Best wishes,
[Your Name]
[Your Position]
[Company Name]

P.S. As an extra thank you for your time, we've added [small additional incentive] to your account!

This template stands out because it:

• Thanks the recipient for their initial participation
• Explains why a follow-up question is necessary
• Keeps the additional ask very short (less than a minute)
• Offers an unexpected additional incentive for the extra effort

Conclusion

Effective communication is crucial for gathering meaningful feedback, and the 23 survey email templates we've discussed provide a strong foundation for creating personalized and engaging survey invitations.

These templates are a starting point, but the real power lies in customizing them to fit your brand's voice and your audience's needs. Experiment with different subject lines, tones, and incentives to see what works best for your recipients. By using these templates, you can streamline your process, maintain consistency, and ultimately increase your survey response rates.

Whether you're seeking customer insights, measuring employee satisfaction, or conducting broader research, these templates offer a solid springboard. Remember the best practices: keep it concise, be clear about the survey's purpose, offer time estimates, consider incentives, and always follow up politely.

Most importantly, your goal isn't just to collect data but to build meaningful relationships with your audience through thoughtful and engaging interactions. So, customize, test, and refine these templates to suit your needs, and you'll be well on your way to crafting survey invitation emails that drive action and deliver valuable insights.

FAQs

How do you write a survey invitation email?

When writing a survey invitation email, it's important to keep the message clear, concise, and engaging. Start with a compelling subject line to grab attention. In the body of the email, briefly explain the purpose of the survey and why the recipient's feedback is valuable. Include a clear call to action, such as a direct link to the survey, and mention any incentives or rewards, if applicable. Always provide an estimate of how long the survey will take, and express gratitude for their participation. Here's a basic structure:

• Subject line: Keep it concise and relevant.
• Introduction: Explain the purpose and importance of the survey.
• Call to action: Provide a survey link and encourage participation.
• Survey details: Mention the estimated time to complete and any incentives.
• Thank you note: Express gratitude for their time and input.

How do you write an email to introduce a survey?

To introduce a survey in an email, start by greeting the recipient and clearly stating the purpose of the email. Mention the survey's goal and why their feedback is needed. Keep the message short and to the point, and make it easy for the recipient to access the survey by including a direct link. Ensure the subject line is attention-grabbing but not overly pushy. Here's a simple formula to follow:

• Opening line: Introduce yourself and the purpose of the email.
• Survey purpose: Explain why the survey is important and how their input will help.
• Link to survey: Make it easy to find and access the survey link.
• Closing: Thank them for their time and mention how long the survey will take.

How do I invite someone to complete a survey?

When inviting someone to complete a survey, keep the invitation friendly and respectful. Explain why their participation is important and what they stand to gain by completing it. Use a clear and straightforward subject line and place the survey link prominently in the email. Provide an estimated time for completion and emphasize how much you value their input. Offering an incentive, such as a discount or entry into a prize draw, can increase response rates. Close by thanking them for considering your request.

How do I ask for a survey in email?

To ask for participation in a survey via email, start with a polite introduction and briefly explain why the survey is being conducted. Make it clear that their input is valuable and will directly contribute to improving a product, service, or experience. Be sure to include a direct link to the survey and an estimate of how long it will take to complete. To make the email more compelling, offer an incentive or explain how their feedback will benefit them personally. End the email by expressing your appreciation for their time.

How do you politely ask for a survey example?

Here's an example of how to politely ask someone to fill out a survey:

“Dear [Name],

We hope you're doing well! We're conducting a short survey to gather feedback on [specific topic, product, service], and we'd greatly appreciate your input. Your responses will help us improve and better serve you in the future. The survey will take approximately [time estimate] to complete, and your feedback will remain confidential.
To get started, simply click the link below:
[Insert survey link]
Thank you so much for your time and valuable insights!

Best regards,
[Your Name / Company]”

How do you write a survey request?

When writing a survey request, keep your message respectful and to the point. Begin by addressing the recipient politely, explaining the purpose of the survey, and why their feedback is important. Include a clear call to action, such as a link to the survey, and an estimate of how long it will take to complete. To increase participation, you can mention any rewards or incentives. Finally, thank them for their time and contribution. Here's a basic format:

• Subject: A short and attention-grabbing subject line.
• Greeting: Address the recipient by name, if possible.
• Purpose: Explain why you're conducting the survey.
• Link: Provide a direct link to the survey.
• Details: Mention how long the survey will take.
• Closing: Thank them for their time and participation.

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