Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

Paid online advertising to spread the word about your company or product is a significant online marketing strategy. Depending on the size of the company or nature of products and solutions the company is looking to drive traffic for, using Google Ad-words or vertical specific ad sales networks are the quickest solutions to getting an online adv

Whats Your Game Plan For Building Your Own Ad Network?

Companies are waking up to social media marketing and making proactive efforts to develop company active blogs as a part of their social strategy and reach out to their customers. Many have figured out its a great way to connect with their customers and communicate with them. Others have learned it a great way to get feedback from them. Then the

Convert Your Blog Comments Into Actionable Lead Data

I know there are two very different schools of thought when it comes to inside sales with one selling aggressively without taking no for an answer and trying to push towards sales and the other more passive who dig for insights to judge whether the prospect is open to buying and carefully wait for the right time to pitch an offer. I've seen both

Bad Times Call For Good Sales Account Profiling

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Katie MayKatie May
Founder & CEO.