Marketing Data Insider

Cold calling is tough. Super tough. Some claim cold calling is dead. Other's say cold calling doesn't work. While all of these are true, none of them is 100% true and valid for every sales scenario. B2B software sales are still largely driven by sales teams calling on their target accounts and figuring out opportunities and closing sales with pe

Social media marketing has fast emerged as the new advertising channel for marketers. Social networking on a range of different sites from news, music, videos and others had created an unprecedented channel for word of mouth and viral spread of stories of all sorts. Marketers and advertisers are still exploring the best ways of exploiting this n

Marketing departments at all B2B companies are our customers. We love them all and strive hard every day to come up with solutions to make them happy. As I have been speaking with a number of our prospects and customers over the last few weeks, I have seen a clear slowing down of their momentum in planning the "next" campaign. This MarketingSherpa

Our motto at ReadyContacts is to make every marketing manager proud of their CRM database. We want you to have relevant, accurate and complete contact and company information in you database at all times. The first and foremost to get there though to be in the know of every aspect,

Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Some of the tricks that work really well include:

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. It's just a natural instinct of every executive assistant to say NO to everyone. It's understandable considering a lot of people calling in are just trying to hawk their products a

"Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads.

'Sell smart' is the mantra today among business to business marketing and sales professionals. From the time of launching an all-out attack on every single name one could gather in their database, b2b marketing and sales have evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before engaging them

Every marketer should be proud of his/her database. It's not till you actually run into a situation where you wished you needed something more from your data that you actually realize that things would have been more efficient "if my data had this" or "if only my data didn't have that". It's a good practice to run through your m

Now I'm not talking about sitting your dying leads down and giving them a pep talk to help them see the light. When I say "giving your dying leads a new purpose in life" I simply mean "give them that ever so important email address they are missing" and give them some new purpose by putting them back into your lead nur