Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

Cold calling is tough. Super tough. Some claim cold calling is dead. Other's say cold calling doesn't work. While all of these are true, none of them is 100% true and valid for every sales scenario. B2B software sales are still largely driven by sales teams calling on their target accounts and figuring out opportunities and closing sales with pe

Cold Calling Is Dead. Long Live (Smart) Cold Calling.

Social media marketing has fast emerged as the new advertising channel for marketers. Social networking on a range of different sites from news, music, videos and others had created an unprecedented channel for word of mouth and viral spread of stories of all sorts. Marketers and advertisers are still exploring the best ways of exploiting this n

The Social Media Marketing & Ad Sales Opportunity

Marketing departments at all B2B companies are our customers. We love them all and strive hard every day to come up with solutions to make them happy. As I have been speaking with a number of our prospects and customers over the last few weeks, I have seen a clear slowing down of their momentum in planning the "next" campaign. This MarketingSherpa

What Are Marketing Departments Cutting Due To Recession In The Economy

Our motto at ReadyContacts is to make every marketing manager proud of their CRM database. We want you to have relevant, accurate and complete contact and company information in you database at all times. The first and foremost to get there though to be in the know of every aspect,

How Well Do You Know Your CRM System

Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Some of the tricks that work really well include:

What Can B2B Marketers Learn From B2C Autoresponders

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. It's just a natural instinct of every executive assistant to say NO to everyone. It's understandable considering a lot of people calling in are just trying to hawk their products a

How To Turn Executive Assistants Into Gate Openers

'Sell smart' is the mantra today among business to business marketing and sales professionals. From the time of launching an all-out attack on every single name one could gather in their database, b2b marketing and sales have evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before engaging them

Attention B2B Marketing & Sales Pros - How Well Do You Know Harvey Sweeny?

Now I'm not talking about sitting your dying leads down and giving them a pep talk to help them see the light. When I say "giving your dying leads a new purpose in life" I simply mean "give them that ever so important email address they are missing" and give them some new purpose by putting them back into your lead nur

Email Append - Giving Your Dying Leads A New Purpose In Life

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally