I just had a brief conversation with our prospecting team who are currently working on qualifying leads for a well-known technology company. The leads come through from events and trade shows the company regularly participates in and t
A discussion of best practices, new tools & hacks for building stellar marketing databases.
Companies like Avaya know a thing or two about building a business to business channel and partner marketing programs that contribute to a big slice of their revenue pie. Partner management and channel marketing programs especially within larger companies are very specialized and intricate organizations within the business and have numerous staf
Paid online advertising to spread the word about your company or product is a significant online marketing strategy. Depending on the size of the company or nature of products and solutions the company is looking to drive traffic for, using Google Ad-words or vertical specific ad sales networks are the quickest solutions to getting an online adv
Companies are waking up to social media marketing and making proactive efforts to develop company active blogs as a part of their social strategy and reach out to their customers. Many have figured out its a great way to connect with their customers and communicate with them. Others have learned it a great way to get feedback from them. Then the
There are a plethora of marketing and lead generation software applications tools out there. Some of them simple, others loaded with features. Some of them cost a small fortune and others are priced as low as nothing. While large companies can set aside significant technology budgets for their lead generation technology, it doesn't mean small bu
I know there are two very different schools of thought when it comes to inside sales with one selling aggressively without taking no for an answer and trying to push towards sales and the other more passive who dig for insights to judge whether the prospect is open to buying and carefully wait for the right time to pitch an offer. I've seen both
An inside sales rep with the task of cold calling the CEO or high ranking executive of a fairly large organization over the phone would have a daunting experience even connecting. Getting past the gatekeepers and assistants is just part of the battle. Even if one is lucky enough to connect, it's not always easy to strike up a rapport as executiv