If you're in the market for a new customer relationship management (CRM) platform, you've likely come across two big names: HubSpot and Salesforce.
Both are popular options, but how do you know which one is the right fit for your business?
In this article, we'll compare HubSpot vs Salesforce across a range of features and functionalities to help you make an informed decision.
Overview of HubSpot and Salesforce
Before we dive into the specifics, let's take a quick look at what HubSpot and Salesforce offers.
HubSpot is a popular CRM platform that offers a range of tools and features for inbound marketing, sales, and customer service.
The platform is designed to help businesses attract, engage, and delight customers, with a focus on inbound marketing and sales automation.
Salesforce is a leading CRM platform that's been around since the late 1990s. It's a comprehensive platform that offers a range of tools and features for sales, marketing, and customer service.
Salesforce is highly customizable, making it a popular choice for enterprise businesses.
Features and Functionalities Compared
Now let's take a closer look at how HubSpot and Salesforce compare across a range of features and functionalities.
Pricing is an important consideration when choosing a CRM platform, as costs can quickly add up. Here's how HubSpot and Salesforce compare in terms of pricing.
HubSpot offers a range of pricing plans, including a free plan for basic CRM functionality.
Paid plans start at $25 per month for the starter plan, which includes more advanced marketing and sales features. The Professional plan starts at $890 per month, while the Enterprise plan starts at $3,600 per month.
Salesforce offers a range of pricing plans, with the lowest-priced plan starting at $25 per month for basic CRM functionality.
The most popular plan is the Sales Cloud plan, which starts at $75 per user per month. The more advanced Enterprise plan starts at $150 per user per month, while the Unlimited plan starts at $300 per user per month.
Ease of Use
When choosing a CRM platform, it's important to consider how easy it is to use, as this can impact adoption rates and overall success. Here's how HubSpot and Salesforce compare in terms of ease of use.
HubSpot's Ease of Use
HubSpot is known for its user-friendly interface with drag-and-drop functionality and intuitive navigation. The platform is easy to set up and customize, with plenty of online resources and support available.
Salesforce Ease of Use
Salesforce is highly customizable, but this can also make it more complex and difficult to use. The platform can be overwhelming for new users, and customization often requires coding knowledge.
Marketing and Sales Automation
Both HubSpot and Salesforce offer marketing and sales automation features, but they differ in terms of functionality and ease of use.
HubSpot Marketing and Sales Automation
HubSpot offers a range of marketing and sales automation features, including email marketing, lead scoring, and workflows. These features are highly customizable and easy to set up, making it an ideal choice for small to mid-sized businesses.
If you're interested in learning more about how HubSpot's marketing automation can benefit your business, check out our HubSpot customers list to see how other businesses are using the platform.
Salesforce Marketing and Sales Automation
Salesforce offers advanced marketing and sales automation features, including lead nurturing and advanced reporting. However, these features can be complex and require advanced customization, making them better suited for enterprise businesses.
Customization is an important consideration when choosing a CRM platform, as it allows you to tailor the platform to your specific business needs. Here's how HubSpot and Salesforce compare in terms of customization.
HubSpot offers a range of customization options, including drag-and-drop functionality and a range of integrations with third-party tools. Users can customize dashboards, fields, and templates to fit their specific business needs.
Salesforce is highly customizable, with a range of tools and features for creating custom fields, objects, and workflows. However, customization often requires coding knowledge, making it a better fit for enterprise businesses with dedicated IT resources.
For examples of how businesses are leveraging Salesforce's advanced customization features, take a look at our Salesforce customers list.
Reporting and Analytics
Having access to data and analytics is crucial for measuring the success of your CRM efforts. Here's how HubSpot and Salesforce compare in terms of reporting and analytics.
HubSpot Reporting and Analytics
HubSpot offers a range of reporting and analytics features, including customizable dashboards and reports, lead attribution reporting, and web analytics. Users can track and analyze a range of metrics, including website traffic, lead conversion rates, and marketing ROI.
Salesforce Reporting and Analytics
Salesforce offers advanced reporting and analytics features, including customizable dashboards and reports, real-time insights, and forecasting tools. Users can track and analyze a range of metrics, including sales pipeline, customer satisfaction, and marketing performance.
HubSpot vs. Salesforce: Which One Is Right for Your Business? Here is a comparison side by side.
|Pricing||Affordable, with a free plan available||More expensive, geared towards enterprise businesses|
|User-friendliness||User-friendly, with a focus on inbound marketing||More complex, geared towards businesses with dedicated IT resources|
|Sales automation||Built-in sales automation features||Advanced sales automation features|
|Marketing automation||Built-in marketing automation features||Advanced marketing automation features|
|Customer service||Built-in customer service features||Advanced customer service features|
|Customization||Easy customization without coding knowledge||Advanced customization with coding knowledge|
|Integrations||Range of integrations with third-party tools||Extensive range of integrations with third-party tools|
|Reporting and analytics||Customizable dashboards and reports, lead attribution reporting, and web analytics||Advanced reporting and analytics features, real-time insights, and forecasting tools|
|Ideal for||Small to mid-sized businesses||Enterprise businesses|
So, which CRM platform is the right fit for your business? Ultimately, the answer depends on your specific business needs and goals. Here are a few key takeaways to keep in mind.
HubSpot is a better fit for Small to Mid-Sized Businesses
If you're a small to mid-sized business looking for a user-friendly, all-in-one CRM platform with affordable pricing and easy customization, HubSpot may be the better choice.
HubSpot's focus on inbound marketing and sales automation makes it an ideal fit for businesses looking to attract, engage, and delight customers.
Salesforce is a better fit for enterprise businesses.
If you're an enterprise business with more complex needs and dedicated IT resources, Salesforce may be the better choice.
Salesforce's advanced customization and reporting features, as well as its focus on enterprise-level sales and marketing automation, making it an ideal fit for larger businesses with more resources.
Consider your specific business needs.
Ultimately, the best CRM platform for your business depends on your specific needs and goals. Before making a decision, consider factors such as budget, team size, existing tech stack, and growth plans.
HubSpot and Salesforce are two of the biggest names in the CRM space, each offering a range of tools and features for sales, marketing, and customer service.
By comparing these two platforms across a range of features and functionalities, you can make an informed decision about which one is right for your business.
Is HubSpot better than Salesforce?
The answer to this question depends on your specific business needs. HubSpot is a great choice for small to mid-sized businesses, while Salesforce is geared toward enterprise businesses. HubSpot is more affordable and user-friendly, while Salesforce offers more advanced features and customization options.
Is HubSpot easier than Salesforce?
Yes, HubSpot is generally considered to be easier to use than Salesforce. HubSpot has a user-friendly interface and is designed with inbound marketing in mind. Salesforce, on the other hand, can be more complex and requires dedicated IT resources to fully leverage all its features.
Which is bigger, HubSpot or Salesforce?
Salesforce is currently a larger company than HubSpot in terms of revenue and market share. However, HubSpot has been growing rapidly in recent years and has a strong presence in the small to mid-sized business market.
Is there a better CRM than HubSpot?
There is no one-size-fits-all answer to this question, as the best CRM for your business depends on your specific needs and goals. HubSpot is a great choice for small to mid-sized businesses looking for a user-friendly, affordable solution. Other popular CRM options include Salesforce, Zoho, and Pipedrive.
Why Salesforce instead of HubSpot?
Salesforce may be a better choice for larger, enterprise-level businesses with more complex needs. Salesforce offers advanced customization options and is known for its extensive range of features and integrations. However, Salesforce is generally more expensive than HubSpot and may not be the best choice for smaller businesses.
Which is the No. 1 CRM?
Salesforce is currently the market leader in CRM software, with a large market share and revenue. However, other CRM options such as HubSpot, Zoho, and Microsoft Dynamics are also popular choices depending on the specific needs of a business.
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