Marketing Data Insider

Do you sell into companies which are are Salesforce.com customers? If the answer is yes then I can relate to your need to build a database of very specific contacts who are directly responsible for managing Ready Contacts. While building a target list of companies who sell into Salesforce.com companies there are two universal questions they need

Finding very specific role-based contacts at deeper levels within an organization structure can be critical to connecting with the right people for your sales. While you can start building a list of higher level contacts like CIO's, CTO's and some of the top VP level contacts using ready lead databases like

Conference lists and relying on them completely as your source of leads is a thing of the past. Buying conference lists as target lists for running campaigns is always an option but it's not always everything it cut out to be. Some of the drawbacks of conference lists are:

I am a few thousand miles away from the Sales 2.0 conference but it hasn't kept me from following the events through the Twitter feeds and through the last two days, there have been a number of events and presentations which echo a lot of what we believe at

I was going through the Phone Works Inside Sales Compensation Report - Q4 2008 which got me thinking how outsourcing or contracting a solutions provider like ReadyContacts for certain areas of inside sales such as lead qu

ReadyContacts.com was covered very recently on Killer Startups and generated a fair amount of inquiries from marketers who wanted to know a bit more about our offering

The last months have seen an increasing emphasis on building a strong qualified lead database through robust inbound lead generation programs. Inbound lead marketing has set marketers buzzing to develop more content, experiment with new ways of getting prospects to the website and filli

CRM has been widely adopted across the organization of all sizes over the past decade for effectively managing all customer relationship functions, though a large focus has been on sales force automation. Sales and lead management have been streamlined a lot with CRM systems and though there are newer challenges, the sales management process wou

Mike Damphousse of Smashmouth Marketing blog posted an interesting analysis today comparing the value/cost of inbound versus outbound marketing. With the rise and hype of social media, there is a lo

Lists have been a consistent source of "names" for B2B marketers for a long time. Logic was that is a person subscribed to a VoIP magazine then she must be a qualified buyer or some sort of an influencer. Also if she has opted into received the magazine then she knowingly has opted in to receive messages from a number of other businesses that sh