Marketing Data Insider

When it comes to sources of business contacts as leads there are a number of different options. They are among the most valuable commodities in business to business sales and marketing and when you're out shopping for them, you'll notice they come in different packages. 

Geoff Alexander of Vertical Marketing: Discovering a new prospect world by reinventing your message" which is a brilliant strategy to focus your sales and marketing efforts on specific verticals that you have had success working with in the past and make the most of that experience. In his post, Geoff rightly points out:- To b

It's back to the office and back to work for most of us after the holidays. It's time to kick off the new year with some serious selling and everyone is charged up to drive more revenues this year. If you have been making resolutions for 2009 and any of them involve better practices to generate more leads and generate more revenues, then here is

Just before the US financial crisis, fall of the banking system and the global economic meltdown, we saw a lot of global companies take a keen interest in getting a foot in the growing Indian market. Though India was not spared by the financial crisis that started in the more developed countries, the economy and predicted the growth rate of betw

This is about the time of the year when B2B marketers and sales professionals start sharing their forecasts of trends we are all likely to see in the year ahead. We all think about them, debate them, place our bets and take these into consideration and keep them in mind while developing sales and marketing strategies for the year ahead. So it ju

Know your customer well. It's the golden rule. We have all heard about it. We all know it and yet so many will still take a chance picking up the phone and dialing a random with a number from a list or their CRM hoping to charm their prospect and coax them into buying. It's not just phone based, emails and direct mails are often send with a hit

Over the past 18 months, we have received a number of inquiries from customers and prospects about building a list of their target accounts and decision makers for major accounts in India. The inbound leads that companies are receiving from India had gradually increased to a significant level as well over the past few years and the most importan

Jigsaw is a clear innovative in the B2B business contact lists space. All outbound B2B marketing is completely dependent on the quality of the list and Jigsaw came up with an innovative idea that made it possible to buy contacts at a small price, buy lots of them on demand and with a fair bit of accuracy in t

Cold calling is tough. Super tough. Some claim cold calling is dead. Other's say cold calling doesn't work. While all of these are true, none of them is 100% true and valid for every sales scenario. B2B software sales are still largely driven by sales teams calling on their target accounts and figuring out opportunities and closing sales with pe