I came across Mike Damphousse's interview on Craig's Funneloholic blog (which has a lot of great reads!) and thought this answer of Mike was right on - something we
A discussion of best practices, new tools & hacks for building stellar marketing databases.
If there was a prayer that would automatically de-dupe all the leads and contacts data in your Salesforce.com or other CRM applications, would you say that Prayer? Everyday? If you answered yes to that, we'd love to talk to you today. Unfortunately, as we all know there is no such prayer but answering the question above will help every ma
"Cheap Lists DON'T deliver Rich Results, they deliver Cheap Results". If you have read the Sandra Boynton book (see image above) to your child, then you know what I am relating this too. If not (which most likely means you are yet to step into parenthood), then you will. I find it funny when I talk to marketing managers who are looking for high-
The interesting thing about the economy slowdown and its impact on marketing as well as sales is that it's driven us all to do more with less. Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven't reduced. They have gone up. However, it's no
Business to business marketers who have been generating business contacts in target accounts. I've often seen software development companies go after volume of business contacts and try and sell their services to just about any "IT" contact who is manager level and above irrespective of his exact responsibility and relevance as the correct decis
A lead database is no longer a rolodex. marketing database which is great news! The bad news is lots of lead data sources can also mean a lot of different formats, a lot of different data points and a lot of inconsistency in your database records. That is something you need to avoid. The cleaner and more consistent your
Have you ever thought that your last b2b marketing campaign was not really as ineffective as it may have seemed? Are you sure your CRM or lead management software analytics tools are not blinding you with wrong reports? Alright. I'll admit it's completely wrong to blame CRMs, lead nurturing software, lead management tools or even email mar
As a B2B lead data company, we take marketing and business contacts databases very seriously and lay a lot of stress on keeping them in shape, updated and periodically cleansed. Yet, when you put things across in the perspective that Jon Miller did in his recent blog post on the Marketo Blog titled "