Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

I came across Mike Damphousse's interview on Craig's Funneloholic blog (which has a lot of great reads!) and thought this answer of Mike was right on - something we

DON'T Use Your Sales Team

If there was a prayer that would automatically de-dupe all the leads and contacts data in your Salesforce.com or other CRM applications, would you say that Prayer? Everyday? If you answered yes to that, we'd love to talk to you today.   Unfortunately, as we all know there is no such prayer but answering the question above will help every ma

Salesforce.com/CRM Data De-duplication Prayer

"Cheap Lists DON'T deliver Rich Results, they deliver Cheap Results". If you have read the Sandra Boynton book (see image above) to your child, then you know what I am relating this too. If not (which most likely means you are yet to step into parenthood), then you will. I find it funny when I talk to marketing managers who are looking for high-

Cheap Lists Deliver Rich Results!

The interesting thing about the economy slowdown and its impact on marketing as well as sales is that it's driven us all to do more with less. Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven't reduced. They have gone up. However, it's no

Of Marketing Data Workforces & Tightening Budgets

Business to business marketers who have been generating business contacts in target accounts. I've often seen software development companies go after volume of business contacts and try and sell their services to just about any "IT" contact who is manager level and above irrespective of his exact responsibility and relevance as the correct decis

Enterprise Software Development Marketing Data - Go Role Based With Your Contacts

A lead database is no longer a rolodex. marketing database which is great news! The bad news is lots of lead data sources can also mean a lot of different formats, a lot of different data points and a lot of inconsistency in your database records. That is something you need to avoid. The cleaner and more consistent your

B2B Marketing Data & The Consistency Factor

Have you ever thought that your last b2b marketing campaign was not really as ineffective as it may have seemed? Are you sure your CRM or lead management software analytics tools are not blinding you with wrong reports?  Alright. I'll admit it's completely wrong to blame CRMs, lead nurturing software, lead management tools or even email mar

Blinded By Bad B2B Marketing Data

As a B2B lead data company, we take marketing and business contacts databases very seriously and lay a lot of stress on keeping them in shape, updated and periodically cleansed. Yet, when you put things across in the perspective that Jon Miller did in his recent blog post on the Marketo Blog titled "

The Value Of A Business Contact Database - How Much Is Yours Worth?

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally