Marketing Data Insider

Continuing from our last post on ...

When you are looking for decision maker business contacts within specific target accounts there are a few names that instantly come to mind like ...

A pet peeve for anyone in marketing or sales who has to work with CRM data while setting up their direct mail or other outbound campaigns is bad data. While there are great features when it comes to hosted C...

Just when you think that marketers have tried every trick in the book, you come across another innovative idea which gives you that push to think outside the box. This is just one of those cases of sheer gen...

Testimonials are one of the best sales tools ever and there is nothing like it. A good testimonials can lead a hesitant slow moving decision making business contact to close quickly after feeling assured and co...

Everyone who is visiting your website is at least somewhat interested in your products and services or something within the domain. Most traditional analytics solution gives you just a purely digital descrip...

"I just finished an interesting conversation with a CEO at a security software company and he told me something that made me think about the underlying strategy. He said a well-known startup in the email space ...

Decision makers and buyers are a busy bunch. Every one of your peers is trying to sell to them and h...

Trade Shows are a predominant source of leads for companies in a number of segments. While I know that trade shows don't deliver high quality leads to companies in some verticals, there are other verticals like...

You're a marketer and your keyword optimized landing pages with the perfect layout have started to deliver great responses in the form of 500 inbound leads a week which you have passed on to your counterpart...

Even though I've read that surveys conducted this year have shown more than 70% of marketers will shift a large part of their spend to online marketing other surveys have shown that there is no drop in the u...

This is an interesting excerpt from Groundswell. DGR: You provided a lot of great real-world examples of how companies are using social media to tap into the power of their customers. What ar...