CRM Data Cleansing: Keep your CRM data healthy and accurate

Bad data in your CRM can cripple your sales force

Lead data usually comes from a range of sources including rented lists, sales people adding data, conference and trade show lists, and a few other sources. Every source brings in data with varying level of quality and unless the data is cleansed right at the source or on a systematic periodic schedule, you can end up with a large amount of data in your CRM application that is just not correct or accurate enough to help you run camapigns or reports of any sort.

Companies moved to web-based CRM applications like Salesforce.com over the past several years and are just starting to see the problems related to ensurcing data quality and the challenges in managing it on an ongoing basis.

ReadyContacts is your solution for ongoing systematic data cleansing

ReadyContacts CRM Data Cleansing solution is aimed at creating a customized data review and cleansing process for your specific needs to ensure that data is cleansed at the source as well as periodically. We understand the critical checks on the data that you may need in order for the lead data to be useful and structure a process around that. Data cleansing may include one or more of the following, along with your customized requirements:
     De-duplication of company and contacts at the source
     Removal of junk data at the source or on a batch mode periodically
     Flagging all leads with non-business email addresses
     Merging duplicate or related data based on business rules